Lead, MarTech Capabilities - Next Best Action Engine

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Humana is advancing its enterprise personalization strategy to deliver timely, relevant, and empathetic experiences across the member journey. As the Lead Product Manager for Enterprise NBA Decisioning, you will own the strategy, design, and governance of our Next Best Action capability—enabling real-time decisioning across channels, lines of business, and customer touchpoints.

This role is focused on NBA as a horizontal enterprise capability. Success in this role means transforming NBA into a mature, enterprise-wide capability that delivers measurable impact across Humana's member experience. You'll lead adoption across teams and channels, define how decisioning logic is structured to enable personalized, real-time decisioning that improves engagement, conversion, and health outcomes. Your work will enable scalable integration with enterprise platforms and data sources and provide executive stakeholders with clear visibility into NBA's performance and strategic value.

Role Responsibilities

Platform Product Management & Scaling

Align NBA initiatives with broader enterprise goals, ensuring strategic fit across business units and customer experience priorities

Scale NBA capabilities from pilot to enterprise-wide adoption, using structured governance and change management practices

Translate business strategies into actionable epics and features, including prioritization models, rules management, and variation testing

Gather and prioritize NBA use cases from different lines of business and key stakeholders, focusing on impact, feasibility, and strategic alignment

Technology & Channel Enablement

Integrate NBA logic across enterprise platforms and communication orchestration systems, including but not limited to Adobe Experience Platform (AEP), Salesforce Marketing Cloud (SFMC), IVR and telephony systems (inbound / outbound calls), and internal orchestration tools

Enable integration with third-party platforms and personalization engines to support NBA arbitration and delivery across external channels and partner ecosystems

Coordinate with other capability owners, including Consent & Preferences, Journey Orchestration, and Inclusive Communications, to ensure cohesive capability development and deployment

AI-Driven Personalization & Data Enablement

Collaborate to identify and prioritize data requirements across domains (e.g., customer, event, and 3P data) to ensure appropriate velocity and quality to enable scale of Next Best Action arbitration

Partner with analytics and data science teams to identify opportunities for scale of targeting / propensity models and to collaboratively develop a roadmap for model development

Define and monitor success metrics for NBA performance, including lift, conversion, and member outcomes

Cross-Functional Collaboration & Executive Communication

Develop and articulate the realized value that NBA brings our enterprise to executive leadership and stakeholders using tailored metrics, stories, and visualizations

Provide executive stakeholders with clear visibility into NBA's performance and strategic value

Champion NBA adoption across teams and channels, fostering a culture of personalization and experimentation

Use your skills to make an impact

Required Qualifications

7+ years of experience in product management, marketing technology, or decisioning platforms

Excellent communication and executive presence, with the ability to translate technical concepts into business impact

Proven ability to align product strategy with enterprise goals and scale capabilities across teams

Experience with personalization engines, journey orchestration, and AI / ML-driven decisioning

Strong collaboration skills with data science, engineering, compliance, and business stakeholders

Familiarity with Adobe Experience Platform (AEP), IVR systems, and healthcare data sources (e.g., EHRs, care management platforms)

Knowledge of real-time decisioning, data integration, and marketing automation

Preferred Qualifications

Background in healthcare, insurance, or other regulated industries

Experience with experimentation, A / B testing, or journey performance analytics

Experience with consent and preference management frameworks

Familiarity with scaled agile methodologies

Certification in Product Management or Marketing Technology

Interest in emerging technologies such as GenAI, intelligent automation, and adaptive content systems

Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$126,300 - $173,700 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline : 10-26-2025

About us

Humana Inc. (NYSE : HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https : / / www.humana.com / legal / accessibility-resources?source=Humana_Website.

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