Public Relations and Communications Manager

Position Summary

The Public Relations & Communications Manager is responsible for developing and executing proactive public relations and email communication strategies that advance Girl Scouts of Connecticut’s mission, enhance brand visibility, and strengthen engagement with key audiences.

This role blends traditional media relations expertise with strong digital communication and CRM capabilities—particularly in Salesforce Marketing Cloud—to deliver consistent, mission-driven storytelling across channels.

Key Responsibilities

Public Relations (60%)

• Lead all earned media efforts, securing positive coverage across print, online, radio, and television.
• Build and maintain relationships with local, regional, and statewide media outlets.
• Develop media pitches, press releases, talking points, and story angles aligned with GSOFCT’s strategic priorities.
• Prepare and coach spokespeople—including Girl Scouts, volunteers, and executive leadership—for interviews and public appearances.
• Monitor media coverage and prepare reports that evaluate PR impact and reach.
• Serve as the primary point of contact for media inquiries and manage timely, accurate responses.

Email Marketing & Salesforce (40%)

Skills and Qualifications

Additional Organizational Requirements