Join Beqom - Where Tech Meets Impact
We're looking for a hands-on Product Marketing Specialist to help drive the success of our product portfolio. This role blends strategy with execution : you'll craft compelling positioning, support go-to-market launches, and equip our sales teams with the tools they need to win.
It's the perfect fit for a marketer who wants to grow their career in product marketing, while making a tangible impact in a high-growth SaaS company.
The Role : Product Marketing Specialist (Individual Contributor)
We're looking for a hands-on Product Marketing Specialist to help drive the success of our product portfolio. This role blends strategy with execution : you'll craft compelling positioning, support go-to-market launches, and equip our sales teams with the tools they need to win.
It's the perfect fit for a marketer who wants to grow their career in product marketing, while making a tangible impact in a high-growth SaaS company.
What You'll Do
As our Product Marketing Specialist, your day-to-day will include :
- Crafting messaging and positioning that's clear, differentiated, and resonates with distinct buyer and user personas.
- Driving go-to-market activities for product launches and updatesensuring sales and marketing teams have what they need to execute.
- Creating sales enablement materials such as pitch decks, playbooks, one-pagers, FAQs, and competitive battlecards.
- Collaborating cross-functionally with product, sales, growth marketing, and services teams to ensure consistent storytelling across every touchpoint.
- Monitoring market trends and competitors to keep our positioning sharp and up to date.
- Measuring impact of product marketing tactics, producing reports on adoption, engagement, and deal acceleration.
What We're Looking For
24 years of experience in product marketing or a related marketing role (B2B SaaS required; HR tech a plus).Experience supporting go-to-market launches or product lifecycle communications.Native or near-native level of English; additional languages a plus.Strong communication skillsconfident in crafting messaging and presenting to commercial teams.Customer-centric mindset, with curiosity for understanding buyer needs and turning them into value propositions.Ability to work independently in a fast-paced environment, while collaborating across functions.A proactive, AI-first mindsetyou embrace new tools and ways of working.Why Join Us?
Your career, your design. Autonomy is our default - your campaigns, your impact.Drive meaningful growth. Be the engine behind pipeline success for a growing SaaS company.Experiment with the new. From AI to emerging ad platforms, you'll have room to test and learn.Belong to something bigger. Collaborate with a diverse, international team across Europe and the US.Grow in a scale-up. Be part of a company that's redefining how global enterprises think about compensation.