Email Marketing Specialist

National Council on Aging

The Email Marketing Specialist is an exceptional digital communicator who supports the growing needs of NCOA to gather and utilize first-party data and email best practices to grow reach, engagement, and impact through high-value content for a variety of audiences. The Specialist is responsible for setting the strategy for email marketing, as well as managing the technical aspects and day-to-day operations of the function, including subscriber acquisition and retention, optimizing email marketing performance via funder deliverables, newsletters, and advocacy campaigns, and collaborating with internal teams to increase newsletter revenue. The Specialist is the organizations expert on the use of email to engage and activate NCOAs audiencesturning subscribers into advocates and donors. The Specialist is responsible for building and maintaining NCOAs database and online forms, creating and delivering high-quality and audience-specific email marketing and digital advocacy campaigns, building brand integrity through an optimized user experience, and reporting on results by gathering, analyzing, and sharing relevant metrics.

Positions at this level act independently on day-to-day work; collaborate on project planning for cross-team priorities; and consult with and provide guidance to senior management and other departments on advanced technical issues. Incumbents are required to make independent judgements within their scope of work and require minimal oversight. Incumbents generally have five or more years of experience in their discipline and a bachelors degree or the equivalent, as well as solid experience at this level. Graduate level degrees may be considered in lieu of experience.

COMPETENCIES AND EXPECTATIONS

• Written Communication - Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs of different audiences; presents numerical data effectively.
• Analytical - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs workflows and procedures.
• Adaptability - Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
• Technical Skills - Assesses own strengths and weaknesses; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others.
• Teamwork - Balances team and individual responsibilities; exhibits objectivity and openness to others' views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyone's efforts to succeed.
• Quality Management - Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness.
• Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; completes tasks on time or notifies appropriate person with an alternate plan.
• Planning / Organizing - Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.
• Diversity, Equity, and Inclusion - Shows respect and sensitivity for cultural differences; embraces the value of diversity & equity; supports a harassment-free environment; works to support a diverse & equitable workforce.

KEY RESPONSIBILITIES

Email :

Revenue Generation and Partnerships

Public Policy & Advocacy

Database Maintenance :

Analytics :

PROFESSIONAL EXPERIENCE / QUALIFICATIONS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

PHYSICAL DEMANDS

WORK ENVIRONMENT

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