Director, Product Marketing - Indirect

Job Description

Job Description

About Culligan Quench

Culligan Quench’s purpose is to impact people’s lives and improve the earth by helping to eliminate the 500 million plastic bottles consumed each year.  We play a front-line role in the battle against single-use plastic water bottles by delivering on-demand filtered water solutions to more than 120,000 healthy and environmentally conscious customers across North America. Our bottle-free water coolers, ice machines, sparkling water dispensers and coffee brewers purify the existing water supply, providing an endless supply of clean water and water-based beverages for a fixed monthly fee, typically under a long term bundled service and rental subscription agreement.  Culligan Quench has grown from a small regional company to an international leader that had a successful NYSE public offering in 2016 and is now a strategic company owned by private equity backed Culligan.  Headquartered in King of Prussia, PA, Quench has more than 1,600 team members operating out of more than 90 locations across North America and Puerto Rico. For more information visit https : / / quench.culligan.com /

About Culligan

Founded by Emmett Culligan in 1936, Culligan is a world leader in delivering superior water solutions that will make a real difference in improving the health and wellness of consumers. The company offers some of the most technologically advanced, state-of-the-art water filtration and treatment products. These products include water softeners, drinking water systems, whole-house systems and solution for businesses. Culligan's network of franchise dealers is the largest in the world, with over 900 dealers in 90 countries. Many of Culligan dealers have valuable equity in their local communities as multigenerational family owners of their franchises. For more information visit www.culligan.com.

Values : 5Cs

Culligan as One

Customers come first

Commitment to Innovation

Courage to do what's right

Consistently deliver exceptional results

Position Overview

The Product Marketing Director at Culligan Quench will lead the discovery of new market opportunities, define product strategies, and drive go-to-market execution to ensure our Indirect division sustains leadership in dealer channels. This role serves as the connective tissue between Product, Sales, Marketing, and Operations, ensuring our Indirect product portfolio is not only competitive but also differentiated by a clear value proposition, compelling positioning, and measurable business outcomes. The Director will champion the voice of the dealer, translating market insights into strategy and ensuring alignment across stakeholders to enable adoption and growth.

Responsibilities

Product Strategy and Project Management

• Refine product positioning and value propositions grounded in customer and dealer insights.
• Lead development of business cases that quantify new product opportunity (TAM, ROI, adoption forecasts) & inform portfolio decisions
• Shape the product roadmap through market and dealer feedback, competitive analysis, and voice-of-customer inputs.
• Define clear, strategic go-to-market frameworks for new and existing products that drive both differentiation and adoption.
• Partner with Category Management to track performance post-launch and iterate based on results.

Channel Enablement and Sales Support

Market Insights and Analytics

Cross-Functional Collaboration

Requirements

Benefits

Quench offers salary, commission, benefits, and incentive awards. We are proud to be an Equal Opportunity Employer. Quench provides equal opportunity in all of our employment practices to all qualified employees and applicants without regard to sex, sexual orientation, race, color, religion, gender, national origin, ethnicity, age, disability, marital or family status, pregnancy, military status, veteran status, genetic information or any other category protected by federal, state and local laws. This policy applies to all aspects of the employment relationship, including recruitment, hiring, compensation, promotion, transfer, disciplinary action, layoff, return from layoff, benefits, training, social and recreational programs. All such employment decisions will be made without unlawfully discriminating on any prohibited basis.

Applicants

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Equal Opportunity Employer

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