INNOVATIVE REGENCY PARK is hiring : Marketing Director in Eustis

Marketing Director

Regency Park Assisted Living

We are seeking a dynamic and results-driven Marketing Director to lead our marketing team and drive the strategic vision for our brand. The ideal candidate will be responsible for developing, implementing, and executing marketing strategies that align with our business goals and enhance our market presence. This is a key leadership role that requires a strong understanding of the latest marketing trends, digital marketing strategies, and consumer behavior.

Develop and implement comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and boost sales across various channels.

Lead and mentor the marketing team, fostering a collaborative environment and ensuring the team is equipped with the necessary skills and resources to meet marketing objectives.

Analyze market trends, consumer insights, and competitive landscape to identify opportunities. Utilize data to make informed decisions and adjust strategies accordingly.

Oversee the marketing budget, ensuring effective allocation of resources and managing expenses to achieve maximum ROI.

Design and execute impactful marketing campaigns across various platforms, including digital, print, social media, email, and events, ensuring brand consistency and effectiveness.

Work closely with cross-functional teams, including sales, product development, and customer service, Events, to ensure alignment on marketing goals and messaging.

Drive brand positioning and messaging, ensuring alignment with company values and mission, while enhancing customer engagement and loyalty.

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
• 2+ years of experience in marketing, with a proven track record of successful leadership in a marketing role.
• Strong understanding of current marketing trends, tools, and techniques, particularly in digital and social media marketing collaborating with rehabs, hospitals, law offices, doctors
• Exceptional analytical skills with experience in interpreting data and translating insights into actionable strategies.
• Excellent communication, presentation, and interpersonal skills to effectively interact with team members, stakeholders, and external partners.
• Proficiency in marketing software and tools (e.g., CRM systems, Google Analytics, email marketing platforms).
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Competitive salary and performance-based bonuses.
• Comprehensive benefits package, including health insurance, retirement plans, and paid time off.
• Opportunities for professional development and growth within the company.
• A vibrant and inclusive work culture that promotes creativity and innovation.