Senior Product Manager Patient Marketing (NF1-PN)

Senior Product Manager Patient Marketing (NF1-PN)

SpringWorks Therapeutics

About SpringWorks Therapeutics

SpringWorks Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors. We have developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and the first and only FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1-PN). At SpringWorks, we are committed to finding answers people with rare tumors need. We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work. We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for.

Your Role

The Senior Product Manager, Patient Marketing (NF1-PN), is a crucial role within the commercial team and will be responsible for developing and executing key patient strategies, programs, and tactics to support the commercial success of assigned asset(s). This requires possessing the ability to rapidly develop deep therapeutic area insights and an understanding of the NF1-PN market as well as key attributes of assigned asset(s) to help position the product appropriately. This role will involve cross‑functional collaboration, project management skills and require the selected individual to become a champion for the brand both internally and externally. This position reports to the Director, U.S. NF1‑PN Patient Marketing and will work in close partnership with the broader U.S. Rare Tumor Marketing Team.

Location Classification – Hybrid

This role will be required to work onsite 2 days a week (Tuesday and Wednesday) or more depending on business needs.

Essential Duties And Responsibilities

• Contribute to annual strategy and develop tactical plans for key market‑shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand success in collaboration with cross‑functional and vendor partners.
• Understand the market landscape through direct patient learning opportunities and generating insights, positioning the organization as a dedicated and innovative partner.
• Collaborate closely with brand marketers to align marketing tactics and share insights on patient / caregiver needs and opportunities.
• Coordinate activities for patient‑facing congresses, institution family days, and advocacy opportunities including leading cross‑functional planning meetings, logistics management, and execution of event sponsorships, presentations, exhibit development, conference material development and print fulfillment.
• Deliver multi‑channel patient promotional platforms and optimize the marketing mix, including point‑of‑care, social, web, CRM, programming, search, and print materials.
• Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans, using a data / insights driven approach.
• Develop and maintain strong relationships with other functional areas and internal strategic partners (i.e., Patient Services, Patient Advocacy, Market Research, Omnichannel, Analytics, Training, Sales, Medical, Regulatory, Legal, Compliance, etc.).
• Work with Marketing Operations to manage patient resource printing and fulfillment in the portal (details, inventory, downloads).
• Collaborate with broader rare tumor marketing team to ensure strategic alignment and execution across the Rare Tumor portfolio.
• Ensure legal / regulatory compliance and medical accuracy of all marketing tactics.
• Manage agency partner relationships, workflows, and related expense budgets.
• Proficient in digital marketing, omnichannel, and media tactics directed towards patients.
• Manage budget on an ongoing basis and ensure spend and gating are reconciled on time & accurately.
• Perform other duties and responsibilities as assigned.

Role Requirements

Proficiency in digital marketing and media tactics directed towards HCPs.

Compensation And Benefits

The expected salary range for this position is $135,000.00 - $185,000.00. Actual pay will be determined based on experience, qualifications, location, and other job‑related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. We offer best‑in‑class benefits for our team of SpringWorkers who work with urgency on behalf of patients suffering from devastating diseases. Interested in learning more, review additional information at our Benefits page.

EEO Statement

SpringWorks maintains an EEO Policy providing for equitable opportunities for employment and conditions of employment to all employees and applicants regardless of actual or perceived sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender, gender identity or gender expression, sexual orientation, partnership status, marital status, familial status, pregnancy status, race, color, national origin, ancestry, caste, religion, religious creed, age, alienage or citizenship status, veteran status, military status, physical or mental disability, past or present history of mental disorder, medical condition, AIDS / HIV status, sickle cell or hemoglobin C trait, genetic predisposition, genetic information, protected medical leaves, victims of domestic violence, stalking, or sex offense, political affiliation and any and all other characteristics or categories protected by applicable federal, state or local laws. SpringWorks treats all employees and applicants fairly in the selection process (and in other personnel activities) by giving all employees and applicants the same opportunities for employment. SpringWorks’ Equal Employment Opportunity Policy is intended to ensure that there are no barriers that would prevent members of a protected group from a fair and equitable opportunity to be hired, promoted, or to otherwise take advantage of employment opportunities. This Equal Employment Opportunity Policy applies to all aspects of employment, including, without limitation, recruitment, hiring, placement, job assignment, promotion, termination, transfer, leaves of absence, compensation, discipline, and access to benefits and training. Any violation of this Policy will result in disciplinary action up to and including termination of employment.

Privacy

Upon submission of this form I understand that SpringWorks Therapeutics is based in the United States and personal data submitted in the form will be transferred and accessed in the U.S. Information about SpringWorks Therapeutics’ privacy practices can be found at https : / / springworkstx.com / privacy-policy.

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