Digital Operations Consultant

The Digital Operations Consultant is a senior contributor to our field consulting team acting as a subject matter expert in Marketing and Dealer Operations with a deep understanding of the navigation and application of widely used third party tools used to measure the current performance of a dealer's marketing and sales strategy.

The Digital Operations Consultant is a senior contributor to our field consulting team acting as a subject matter expert in Marketing and Dealer Operations with a deep understanding of the navigation and application of widely used third party tools used to measure the current performance of a dealer's marketing and sales strategy. The Digital Operations Consultant will utilize these tools to audit an assigned dealer's performance in the following areas.

Website

SEO

Advertising

BDC Strategy and Structure

Email lead and Inbound Phone call Handling

Vendor Partner Optimization

Digital Performance Measurement

Providing a resource with such an extensive background allows our client to leverage this resource for the following objectives :

• Manage the daily activity required to keep dealers in your regional portfolio improving in their digital operations, with activities to include, but not limited to :

Completing all daily, weekly, monthly & quarterly DOC activities to ensure the satisfactory attainment of all clients ' and internally agreed-upon goals and objectives.

Website :

Digital Advertising

BDC Structure

Lead Handling

Vendor Partner Optimization

Performance Measurement

By executing on the above-mentioned components of what is now being referred to as a Digital Health Assessment, the current Digital Operations Consultant role moves from one that previously had defended the client's national website strategy and has now become more specific to the dealers' business.

Ultimately, this role will impact the knowledge level of the client's field team, but it is much more dealer-centric with the goal of improving overall dealer performance related to Digital marketing and sales operations. As we assist dealers in improving the quality and in some cases the quantity of their Digital spend and add accountability and insights to their lead management, the overall outcome will be more efficient marketing, a lower cost / sale, and improved sales results.

Experience, Skills, & Academic :

A highly effective person in this role will possess :

Physical Requirements & Work Environment