Manager, Public Relations

For the past 25 years, we’ve committed ourselves and our brand to a single aim : to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.

About the Role

In this role, you will play a key role in supporting public relations efforts in an energizing, fast-paced environment. You will be an ambassador for the brand, helping to drive press and brand awareness across key media channels. You will be instrumental in the development and execution of impactful PR campaigns and support efforts to secure editorial coverage. Ideal candidates are highly organized, proactive communicators with strong writing skills and a passion for storytelling, culture, and community.

What You'll Do

• Support the planning and execution of PR initiatives, including fashion and brand media outreach (national and regional), product launches, customer events, and brand moments
• Draft and edit written materials such as press releases, talking points, Q&As, and briefing docs to help shape consistent messaging and brand voice
• Build and maintain relationships with editors, influencers, and key social contacts; manage product send-outs, appointments, and outreach follow-up
• Liaise with NYC-based PR agency for all editorial requests and administrative tasks
• Drive coordination of brand and media events, helping manage logistics, vendor communication, and on-site execution
• Collaborate cross-functionally with marketing, creative, social, and brand teams to ensure integrated communications
• Help monitor and track media coverage, compile reporting, and analyze campaign performance
• Weekly product orders for all editorial, gifting, internal, and external requests

Who You Are

Benefits at Athleta

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range : $114,900 - $152,200 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Public Relations

Industries

Retail, Apparel & Fashion, and Public Relations and Communications Services

Referrals increase your chances of interviewing at Athleta by 2x

Inferred from the description for this job

401(k)

Vision insurance

Medical insurance

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