Manager, Xfinity Mobile, Integrated Marketing Communications

Manager, Xfinity Mobile, Integrated Marketing Communications

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

The Manager, Xfinity Mobile, Integrated Marketing Communications will be part of the Xfinity Consumer Services IMC team and will lead the development and execution of customer and prospect messaging for Xfinity Mobile. This role shifts from an acquisition-only focus to driving engagement and conversion through integrated communications across the customer lifecycle. In addition, this position owns Original Equipment Manufacturer (OEM) relationships and manages advertising initiatives across the company for those partners, ensuring alignment with Xfinity Mobile's brand and business objectives. Reporting to the Director, Customer Integrated Marketing Communications, this role will oversee creative development and campaign execution across multiple channels including broadcast, digital, social, and print while ensuring consistency, quality, and strategic alignment. The ideal candidate will demonstrate strong strategic thinking, creative acumen, and the ability to manage complex projects and partnerships in a fast-paced environment.

Core Responsibilities

• Develop and execute integrated marketing campaigns focused on customer and prospect messaging for Xfinity Mobile, ensuring alignment with business priorities and lifecycle strategies.
• Own and manage OEM partner relationships, serving as the primary liaison for advertising initiatives and ensuring compliance with partner requirements and brand standards.
• Lead creative development across all channels (broadcast, digital, social, print) in collaboration with internal teams and external agencies.
• Create comprehensive campaign briefs rooted in research, insights, and proven go-to-market strategies.
• Manage timelines, budgets, and deliverables for all campaigns, ensuring flawless execution and adherence to business objectives.
• Collaborate with internal stakeholders, including legal, product, and divisional teams, to ensure campaign compliance and integration.
• Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization.
• Oversee budget-related activities, including purchase orders and financial tracking.
• Exercise independent judgment and discretion in matters of significance.
• Take on additional projects as needed.

Requirements

Employees at all levels are expected to :

Disclaimer : This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications. Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills : Campaign Development; Collaboration; Collaborating; Agency Management; Marketing Communications (MarCom)

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years

Job Family Group : Marketing