Marketing Analytics Analyst

Marketing Analyst

At U.S. Bank, we are on a journey to help customers and businesses make better financial decisions and enable communities to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank offers a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel atall from Day One.

U.S. Bank is seeking a highly skilled and data-savvy Marketing Analyst to join the Marketing Analytics and Technology team. The ideal candidate will have a strong technical background in data analysis and the ability to draw actionable insights from data to optimize marketing efficiency. This role will focus on upper funnel metrics, including brand awareness and consideration, as well as utilize Marketing Mix Models (MMM) to measure and optimize the impact of our brand marketing efforts on driving ROI.

Primary Responsibilities

• Analyze and interpret data to provide insights and recommendations for brand marketing strategies.
• Perform various segmentation and marketing campaign analyses to continually make recommendations for optimizing marketing campaigns.
• Use statistical methodologies to help design marketing campaign experimentation and test and learn discipline to measure incrementality from marketing.
• Synthesize cross channel marketing performance in a cohesive story, inclusive of Owned, Paid Media and Mass media channels.
• Collaborate with cross-functional teams to align marketing strategies with business objectives.
• Leverage multiple analytic tools (research / survey analytics, MMM models etc.) with a focus on storytelling with data.
• Present findings and recommendations to marketing and line of business partners.

Basic Qualifications

_This position is not eligible for visa sponsorship_

Preferred Qualifications

This role offers a hybrid / flexible schedule, which means there is an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. Our benefits include the following (some may vary based on role, location or hours) :

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

The salary range for this role is $105,400.00 - $124,000.00 based on the primary location. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements).