Digital Strategist

Job Description

Diversity, Equity and Inclusion are at the core of our mission to strengthen and empower the communities we serve.

Adpearance is a Portland-based, results-driven digital marketing agency that helps businesses to generate the most sales opportunities possible. We’re well known as the best in automotive and are successfully expanding to more verticals, too.

But that’s what we do. Anyone who is applying deserves to know who we are.

We are the Nerdherd. A group of people who have an innate desire to connect with something bigger than ourselves-- both professionally and personally. Who love to solve problems. Who see the beauty of the mind. Who want to balance work-from-home flexibility with being part of a community. We know we’re a part of something special and want to attract curious minds to make our performance, company, and culture better. The three words our employees most frequently use to describe working at Adpearance: Welcoming. Challenging. Fun.

If that sounds like the kind of company you want to be a part of, there’s good news. We’re hiring for a Digital Strategist .

What you'll be doing:

• Managing the business and growing relationships with all stakeholders within key Automotive Dealership accounts
• Successfully launching new client campaigns and effectively communicate goals & key metrics for success while establishing the relationship post-sale
• Meeting with dealership Owners/GMs, Marketing Directors and/or GSMs in order to continue to strengthen relationships and engagement
• Utilizing data and real time market information to make recommendations to your clients regarding inventory levels, sales process, marketing efforts and areas of opportunity
• Crafting and building the story surrounding the results of existing campaigns and delivering that information to key stakeholders of the business
• Using tools such as our Platform, Google Analytics, Google Adwords, Market Share data and dealership CRM data in order to understand how campaigns are performing and make suggestions both internally and externally to build upon success
• Running and commanding the room during reporting meetings either inside the dealership or via Zoom in order to deliver campaign performance information to C-level executives within the Dealership
• Presenting areas for growth to existing clients and sister stores in order to expand business and increase success for our clients

Skills and experience you bring:

• Bachelor's Degree or equivalent education and experience
• Passion for digital advertising and sales
• Minimum two years’ experience in a sales or account management role, with direct experience with online marketing or media
• Strong team collaboration experience
• Assertive, goal-oriented and self-motivated
• Ability to manage multiple projects and work under deadlines with outstanding organization skills
• Professional communication skills, to work directly with customers
• Superior knowledge of digital advertising products, (display, search engine marketing, search engine optimization), with the ability to learn new technology
• Ability to proactively troubleshoot and find creative solutions
• Experience with
• Google Analytics; Google AdWords certifications preferred

Position is hybrid. In office as needed.