Account Director, Marketing - Rare Diseases

Account Director, Purplemoon

Purplemoon, an IQVIA Company, is a leading full-service marketing agency specializing in healthcare and pharmaceutical marketing and training, with a specific focus on rare disease. We're seeking an experienced and strategic Account Director to join our growing healthcare advertising team. In this role, you'll serve as the senior client lead, driving brand strategy, overseeing campaign execution, and ensuring client satisfaction. You'll play a pivotal role in building trusted relationships with key stakeholders, internally and externally, and contributing to the growth of our healthcare portfolio.

The ideal candidate will possess excellent strategic thinking and brand leadership skills, healthcare and regulatory knowledge, team leadership and collaboration, excellent client relationship management skills, analytical and business acumen, exceptional written and verbal communication and presentation skills. Additionally, the Account Director will ensure that the brand's clinical story, treatment landscape insights and strategic priorities are integrated across all projects.

Key responsibilities include :

• Serve as the primary point of contact for all day to day client relationships.
• Lead the development and execution of integrated marketing campaigns for pharmaceutical and biotech clients.
• Oversee and contribute to the translation of complex clinical data and regulatory constraints into compelling, on-brand creative materials that meet the clients strategic imperatives.
• Oversee the creation and delivery of promotional materials, digital initiatives, and HCP and / or DTC campaigns.
• Manage account profitability, scopes of work, timelines, and budgets.
• Provide mentorship and leadership to junior staff, fostering a high-performing team.
• Collaborate with internal departments (creative, strategy, medical, digital) to ensure seamless execution and high-quality deliverables.
• Stay informed on industry trends, FDA regulations, and competitive landscape to proactively guide client strategy.
• Contribute to business development efforts, including new business pitches and organic growth opportunities.

Additional functional responsibilities include :

Qualifications :

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create connections that accelerate the development and commercialization of innovative medical treatments. Everything we do is part of a journey to improve patient outcomes and population health worldwide.