Account Strategist- Digital Specialist

Account Strategist, Digital Specialist

Hybrid : Remote and In-Office

About Sagefrog

We have a simple mission at Sagefrog : To accelerate our clients' success through branding and marketing. We're looking for a full-time Account Strategist, Digital Specialist, to join our team.

The Account Strategist, Digital Specialists are responsible for strategizing, executing, and optimizing comprehensive digital marketing campaigns to drive business growth for clients. You will lead the development and implementation of multi-channel strategies, with a focus on paid search (Google and Bing), display advertising, LinkedIn advertising, and Meta advertising.

You may manage client relationships and / or work alongside another Account Strategist on select accounts, so strong internal and client-facing communications skills are a must. This role is appropriate for someone with 3+ years of digital marketing experience.

Candidates must live within 50 miles of Doylestown, PA, as monthly in-person meetings are required.

About the Role

The Impact You'll Make

You'll develop comprehensive digital marketing plans encompassing primarily digital strategies, campaign themes, audience segmentation, and goal oriented KPIs.

You'll develop and implement events using Google Tag Manager (GTM) and provide actionable insights by analyzing and reporting data through Google Analytics (GA4).

You'll execute campaign optimizations, utilizing features and techniques to maximize ROI and achieve KPIs.

You'll proactively monitor account activity and performance, providing data-driven recommendations for improvement using tools such as Google Analytics, Search Console, Hotjar, Hubspot, and Databox.

You'll collaborate strategically across content, SEO, website, and design departments.

You'll lead client meetings and engage with high-level executives with confidence, professionalism, and a deep understanding of their business and industry dynamics.

You'll onboard new clients with initiative to learn about their business, products, and market.

You'll manage the timely development of program deliverables in a quality-driven manner.

You'll monitor and manage project budgets, ensuring all client deliverables are provided on time and within project scope.

You'll Stay updated on industry trends, technologies, and platform advancements to ensure campaign effectiveness.

The Skills You'll Have :

Has at Least 3 years of multi-channel marketing experience, including digital tactics and can speak the language of agency teams (content, creative, digital, web development).

Has experience using and / or knowledge of MarTech, including CRM platforms (i.e. HubSpot), CMS (i.e. WordPress), project management tools (i.e. Asana), digital marketing platforms (i.e. Google Analytics, Google Ads, SEMRush, Social Media Channels, etc.), and other related platforms.

Proficiency in utilizing paid digital tools such as Google Ads and LinkedIn Campaign Manager with a deep understanding of their strategic applications.

Ability to set expectations with an analytical mindset.

Exhibit ownership over accounts and is always prepared with a thoughtful response.

Communicates concisely, precisely, and with purpose and understands the importance of timely communications and managing client issues quickly.

Can stay positive, professional and solution-oriented under pressure, anticipating concerns or questions from team members and clients.

Obtain and Maintain Google Analytics and Google Search Fundamentals Certifications

Obtain and maintain HubSpot Inbound and Inbound Marketing Certifications

Bachelor's degree and significant marketing experience; agency background strongly preferred.

B2B client experience strongly preferred, healthcare, technology, manufacturing, and business service industries a plus.

The Benefits You'll Enjoy :

Competitive salary + annual performance incentives

Employer contributed 401k + profit sharing.

Fully paid health insurance, dental, and vision

Paid parental leave.

Flexible remote and in-person work model.

Generous paid time and summer Fridays

Ongoing training and education opportunities

Fun (in-person and remote) team-building events

Sagefrog is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other / applicable legally protected characteristics