GTM Program Manager

About Us

At Hiya, were revolutionizing voice communication. Our mission is to modernize voice with intelligence for security and productivity

Since 2015, when we introduced the first mobile caller ID and spam-blocking apps, weve been at the forefront of voice intelligence innovation. In 2016, we partnered with Samsung and AT&T to launch Hiya Protect , the first network-based spam-blocking solution. In 2019, we introduced Hiya Connect , a branded call SaaS platform that helps businesses reach more customers by phone.

Today, our Voice Intelligence Platform supports over 500 million users globally. By using adaptive AI and audio intelligence, it delivers smarter, safer, and more productive voice calls across networks, apps, and devices. Our network & solution partners have grown to include British Telecom, EE, Virgin Media O2, Ericsson, Rogers, Bell Canada, MasMovil, Telenor, FICO, Twilio, and more.

About the Position

Hiya is seeking a GTM Program Manager to operationalize how we bring our products, partnerships, and campaigns to market. Youll sit within the Product Marketing team and be the connective tissue between strategy and execution, turning GTM plans into coordinated action across Product, Marketing, Sales, CS, and beyond.

This is a hands-on role for someone who loves bringing order to complex cross-functional programs. Youll take the vision for a launch or initiative, deeply understand its goals and business impact, then build the process, documentation, and accountability to make it happen on time, on budget, and with strong alignment.

Youll join a small, high-impact marketing team thats defining how Hiya tells its story globally, driving growth through product launches, new market entries, partnerships, and other key moments.

What Youll Do

GTM planning : turn strategic goals for launches, campaigns, or new markets into clear, actionable plans with timelines, owners, and deliverables

Cross-functional alignment : connect Product, Marketing, Sales, CS, Legal, Finance, and Creative teams around shared goals and milestones

Campaign management : manage end-to-end execution of integrated programs, ensuring every workstream stays on track and every deliverable ladders up to the overall strategy

Process design : build and refine frameworks for how Hiya goes to market, from workbacks and approvals to lessons learned

Continuous improvement : host retrospectives, gather feedback, and identify opportunities to improve efficiency, collaboration, and impact across launches

Stakeholder communication : drive visibility and accountability with clear updates, timelines, and documentation that make it easy for teams to stay aligned

Risk management : proactively identify blockers, dependencies, or scope changes and help teams adjust quickly without losing momentum

Tools and tracking : use Asana and other project tools to organize work, document decisions, and make progress transparent to everyone involved

Qualities that will make you successful

4-6 years of experience in program management, campaign management, or integrated marketing within a SaaS or tech environment

Strong understanding of GTM processes : from early planning and alignment through launch and post-launch analysis

Equal parts strategist and doer : comfortable driving meetings, building docs, and following through on the details that make complex programs run smoothly

Highly organized and proactive : able to bring structure to ambiguity and create calm in fast-moving environments

Collaborative and trusted : builds strong relationships across teams and levels, earning buy-in through clarity and communication

Confident facilitator : knows when to push for alignment, when to move forward, and when good enough is the right call

Curious and improvement-minded : always looking for ways to make GTM planning more efficient and repeatable

Fluent in project management tools : experienced with Asana or similar platforms for organizing work and maintaining visibility

The person in this role must embody Hiyas key values of Serving our customers, Doing rather than observing, Improving ourselves and our business, Owning and holding ourselves accountable for success, and Leading by showing up with a point of view, engaging in open discussion, listening respectfully to others opinions and committing to decisions.

The requirements listed in the job descriptions are guidelines. You dont have to satisfy every requirement or meet every qualification listed. If your skills are transferable we would still love to hear from you.

More Details

The base compensation for this role is $140,000 to $175,000. When determining compensation, a number of factors will be considered : skills, experience, job scope, location, and competitive compensation market data.

Start Date : Immediately

Status : Full-time

Type : Hybrid, 2 days per week in our Seattle office

Location : Seattle, WA

Travel Requirements : 15-25%

Department : Marketing

Reports to : Director of Product Marketing

Direct Reports : None (IC role)

Benefits

Equity compensation

401K program with 3% match through Fidelity Investments

Self managed vacation plan

15 Paid holidays including Recharge Days

100% covered medical, dental, and vision for the employee and 50% coverage for dependents

Flexible spending, health savings accounts and Pretax dependent day care savings plan

Paid parental leave

Voluntary Life and AD&D, and Accident insurance options

Employer-paid life insurance

Employer-paid long-term disability coverage (in qualifying states)

Donation Matching for a charity of your choice (up to $1,000 / year)

$1,000 / year reimbursement in Professional Development funds

This position is based in Seattle, WA, USA.

We are building a team with a variety of perspectives, identities, and professional experiences. We evaluate great candidates through a business lens and we strongly believe that diversity and unique perspectives make our company stronger, more dynamic, and a great place to build a career.

Our team has won various awards over the last 4 years from Built-in Seattle and Seattle Business Week to #86 on Deloitte Technology Fast 500 and Forbes #1 Startup Employer. Here at Hiya, we are a people-centric company focused on helping each and every one of our employees grow both personally and professionally. We feel that creating a team culture of support and empowerment to challenge the status quo results in an energized and passionate team that is continuously challenged and passionate about the work they are doing. You'll love working here if you are looking for an innovative challenge that is disrupting an industry. Come join us!