Senior Director Mass Retail North America Minneapolis

Senior Director Mass Retail North America

Minneapolis

Senior Director, Mass Retail North America

Reports to : Chief Commercial Officer

Direct reports : National Account Manager (Walmart / CVS), National Account Manager (Canada), Target Agency (external)

Accounts & Markets : Walmart (US / Canada), Target, CVS, Loblaws Group (Canada)

Location : Remote – Bentonville, AR or Minneapolis, MN

(Note : This is a single role. It has been posted in both locations to ensure visibility, please do not apply twice)

Comp Range : $150k - $210k base

Role Summary

Bubble is hiring an experienced, challenger-brand commercial leader to own and scale our Mass Retail business across the U.S. and Canada. You’ll hold full P&L responsibility, lead a small but mighty team (plus an agency), and set differentiated, channel-specific strategies across Walmart, Target, CVS, Walmart Canada, and Loblaws. You pair sharp analytics and operational rigor with brand-building instincts—comfortably navigating retail media, pricing / promo strategy, shopper marketing, and cross-functional execution to drive outsized, profitable growth.

What You’ll Lead & Deliver (Key Outcomes)

• Profitable Growth : Deliver annual retail sales and net sales targets with healthy gross margin; proactively surface risks / opportunities and corrective actions.
• Channel Strategies : Define and execute tailored strategies by retailer (assortment, merchandising, promo cadence, pricing architecture, retail media, in-store activation, .com).
• Retailer Partnerships : Elevate senior-level relationships to unlock space, visibility, and marketing value (modules, secondary space, events, co-op, and brand moments).
• Connected Commerce : Integrate brick-and-mortar and .com to maximize item productivity, search / share of shelf, conversion, and repeat.
• People & Partners : Build, coach, and empower high-performing account talent and get leverage from our Target agency and other partners.

Core Responsibilities

Commercial & Pricing Strategy

Assortment, Merch & Space

Forecasting, S&OP & Supply

Insights & Analytics

Leadership & Ways of Working

Qualifications

Primary Evaluation Metrics

Retail Sales, Net Sales, Retailer P&L (GM% / IMU), Share of Shelf / Search, Item Productivity, Promo ROI, Media ROAS, Team Engagement & Development

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