General Manager, Residential Products Business

General Manager, Residential Products Business

At GE Appliances, a Haier company, we come together to make "good things, for life." As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers, and makers who believe that anything is possible and that there's always a better way. We believe in the power of our people and in giving them the freedom to explore, discover, and build good things, together. The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities : we come together, we always look for a better way, and we create possibilities. Interested in joining us on our journey? The General Manager (GM), Residential Products Business is responsible for the overall P&L ownership and strategic leadership of the Residential business, encompassing HVAC, Water Heating, and Water Treatment products for the home. This leader defines the growth strategy, drives innovation, and ensures operational excellence across all functions to deliver market-leading products, services, and experiences for homeowners and trade partners.

As the General Manager, you will operate as the general manager for the business developing and executing an integrated plan that aligns with the Air & Water Hoshin and Product & Platform Development (P&PD) strategies. You will lead Product Management and Sales directly, with dotted-line leadership of Marketing, Engineering, Operations, Customer Success, and Transformation (PMO), ensuring all teams act with a customer-first mindset, focus on simplification and speed, and empowerment and accountability.

Business Leadership & P&L Ownership

Own and manage overall profitability and performance of the Residential Microenterprise, including Sales, EBIT, Cash, Pricing, Share, Mix, Total Product Cost, and COQ. Develop and execute the Residential growth strategy to deliver sustained revenue, margin expansion, and capital efficiency. Lead portfolio strategy, investment planning, and business case development for new product introductions (NPIs) and growth initiatives. Drive continuous improvement in SKU productivity, cost competitiveness, and profitability through simplification and disciplined portfolio management.

Customer-First Growth & Market Strategy

Lead the team in proactively identifying emerging trends and customer needs through market insights, channel feedback, and consumer research. Translate insights into winning products and services that strengthen customer loyalty and drive share growth across distribution, dealer, retail, and digital channels. Partner with Marketing and Sales to develop go-to-market strategies, channel programs, and commercialization plans that differentiate the brand in the marketplace. Build and maintain relationships with key distributors, contractors, and retailers to deepen partnerships and accelerate growth.

Innovation & Cross-Functional Execution

Lead the end-to-end NPI process, ensuring programs meet defined objectives for timing, cost, quality, and customer experience. Partner with Engineering, Operations, and Sourcing to advance modular design, sustainability, digital integration, and product quality. Ensure cross-functional alignment with Transformation (PMO) to deliver enterprise priorities and accelerate execution speed. Champion simplification and modular architecture to reduce complexity and improve customer responsiveness.

Enterprise Collaboration & Alignment

Drive alignment with Air & Water Hoshin priorities and P&PD strategy to ensure Residential initiatives contribute to enterprise goals. Collaborate with other Microenterprise Leaders (Light Commercial, Commercial, and Appliances) to identify cross-segment opportunities, shared technologies, and best practices. Engage with suppliers, sourcing, and technology partners to deliver cost productivity, innovation, and supply reliability. Partner with the Lean Enterprise and Transformation teams to embed standard work, data-driven decision making, and continuous improvement tools.

Leadership & Culture

Lead and develop a high-performing, empowered organization that operates with speed, accountability, and customer focus. Foster a culture consistent with the Air & Water Guiding Principles : developing a customer-first mindset, focusing on simplification and speed, and ensuring empowerment and accountability. Model enterprise leadership by collaborating across functions and microenterprises to build a unified Air & Water ecosystem. Encourage innovation, diversity of thought, and talent development to sustain long-term growth.

Basic Qualifications

Bachelor's degree in Business, Engineering, or a related field. 15+ years of progressive leadership experience in HVAC, water heating, or related consumer / industrial products businesses. Proven success managing full P&L ownership with $200M+ revenue responsibility. Demonstrated success leading complex product portfolios and launching high-impact new products. Deep understanding of residential markets, channels, and customer segments (homeowners, contractors, distributors, and retailers). Strong analytical and strategic planning capability; proven ability to drive results through metrics and financial rigor. Exceptional cross-functional leadership, communication, and influencing skills in a matrixed environment. Entrepreneurial mindset with strong bias for action, courage to challenge assumptions, and ability to lead through ambiguity. Comfortable in a fast-paced, high-accountability environment that values learning, adaptability, and results. Willing and able to travel to customer, supplier, and manufacturing sites as needed.

Preferred Qualifications

MBA preferred. Experience leading modular product portfolios, connected product strategies, or digitally enabled customer solutions. Experience in cost optimization, value engineering, or Lean process improvement. Proven ability to simplify complex business processes and accelerate decision-making. Track record of building high-performing teams and developing future leaders.

Working Conditions

Typical for an office environment. Up to 50% travel is possible.

Our culture is centered on our people and culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities. This reflects our dedication to creating solutions that : empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices. By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy. GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization. GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com.