Paid Search Manager
Job Summary :
F Street is an investment firm based in Milwaukee, WI, with a track record of successfully
investing in various industries, with a primary focus on real estate-related investment products.
Our team is composed of experienced professionals who are passionate about generating
exceptional returns for our investors. We are currently seeking a Paid Search Manager to join
our team.
Duties / Responsibilities :
Manage, review, and perform daily account responsibilities associated with Google Ads,
and other search platforms for our F Street brands.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression
share, quality score and other important account metrics.
- Manage the creation of large keyword lists and search terms.
- Provide creative copy suggestions and graphical ad design ideas.
- Manage Display network placement lists on Google Ads and through other contextual
advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign
structuring, targeting, display network, and other facets of paid search in accordance
with client goals.
Provide oversight and manage new paid search campaigns, ad groups, and accounts
and aid in the creation of paid search marketing initiatives across multiple brands.
Provide oversight, manage, and be able to generate weekly and monthly client reporting
for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and
point out key areas of importance.
Monitor and evaluate search results and search performance across the major search
channels.
Communicate effectively and efficiently to team and executives on project development,
timelines, and results.
Provide oversight and work closely with the other team members to meet company
goals.
Required Skills / Abilities :
- Passion for Search and Digital Marketing.
- Ability to think creatively and identify areas to capitalize on growth opportunities.
- Strong ability to manage time and deadlines without micromanagement.
- Ability to prioritize tasks and to delegate them when appropriate with little oversight.
- Proficient with Microsoft Office Suite or related software.
Education and Experience :
- Bachelor’s degree in related field preferred.
- At least 2-3 years of experience in Search Engine Marketing (SEM) and Paid Search
PPC).
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Experience working with popular PPC ad platforms (Google Ads, Bing AdCenter, etc.)
and Social Advertising (Facebook, Instagram, LinkedIn, etc.)
Proficiency in managing moderate to large scale PPC accounts in a variety of different
markets.
Google Ads certification a plus.
If you meet the above requirements and are excited about the opportunity to work in a dynamic
and growing investment firm, we encourage you to submit your application for consideration.
Perks :
- 401(k) company match
- Medical, Dental, and Vision Insurance
- Paid Holidays
- Free Parking Pass
- Access to state-of-the-art workout facilities
- Free drinks (Coffee, Energy, Soda, Tea, Beer, etc.)
- Get paid in Bitcoin (optional)
- F Street Gear
Compensation :
- $75,000-$80,000 / yearly salary
- Bonus opportunities based on performance and goal achievement