CRM / Live ops Manager (f / m / d)

CRM / Live ops Manager (f / m / d)

JustDice is a leading developer of mobile gaming loyalty programs. We create engaging products that entice users to play captivating games and earn real rewards. JusDice is part of the Applike Group ecosystem, backed by strong financial support from Bertelsmann, and boasts a highly motivated workforce.

As a CRM / Live Ops Manager you will plan, execute, and optimize in-app events, lifecycle campaigns, and player communications across multiple channels.You will take ownership of campaign calendars, communication flows, and engagement systems to improve retention, monetization, and user experience in our mobile gaming apps.Working closely with product, marketing, and data teams, you will design scalable LiveOps systems and deliver data-driven campaigns that directly impact our KPIs.

What you will do :

• Set a CRM & user engagement vision spanning activation, retention, monetization; ensure execution is aligned with your vision and bring the rest of the org along.
• Own the LiveOps calendar and execute campaigns per week across apps and key markets, ensuring alignment with product and monetization goals.
• Define user segments and lifecycle stages to deliver personalized journeys for onboarding, retention, churn prevention, and reactivation.
• Operate and optimize communication channels (push, in-app, email), ensuring relevant, timely, and high-quality messaging.
• Manage campaign setup, targeting, triggers, and QA using Pushwoosh (or similar platforms), with minimal tech support.
• Run A / B and multivariate tests to optimize copy, rewards, timing, and mechanics, measuring uplift on KPIs such as ARPU, retention, and churn.
• Collaborate with product teams to design scalable, reusable systems (e.g. configurable boosters, reactivation templates) that reduce dependency on development.
• Conduct competitive research and propose at least one new LiveOps mechanic or campaign idea each month.
• Prepare concise post-campaign reports, documenting results, insights, and recommendations.
• Lead seasonal and themed events (e.g. Black Friday, Christmas), coordinating cross-app efforts.
• Reactivate lapsed or churned users through data-driven win-back campaigns.
• Ensure compliance with user privacy, opt-ins / opt-outs, and communication best practices.
• Share learnings, benchmarks, and process documentation to improve team efficiency and scalability.

Who you are :

Why you will love working here :

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