Associate Brand Manager - Pediatric Nutrition - Columbus, Oh

Associate Brand Manager - Pediatric Nutrition

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

The Opportunity : This Associate Brand Manager position works out of our Columbus, OH location in the Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands including Similac, PediaSure, Pedialyte, Ensure, and Glucerna to help them get the nutrients they need to live their healthiest lives.

The Associate Brand Manager, Pediatric Nutrition position will be responsible for the day-to-day management and implementation of key product innovation projects, consumer marketing materials and management of cross-functional communication for the Pediatric Nutrition marketing team. This role will have the opportunity to help identify opportunities and execute marketing tactics to accelerate Pediatric Nutrition growth.

What you'll work on : Manage innovation projects including the creation of P&L & demand templates, representing commercial needs on project team and leading cross-functional team to execute in market. Develop and implement key consumer-facing marketing tactics including new product launch plans to execute across the Pediatric portfolio of products. Manage the medical, legal, and regulatory review process including claims and promotional materials management, creation and formal submission and approvals. Responsible for agency management and Integrated Agency Team process to ensure cohesive strategy across all Pediatric agency partners. Partner with finance & external partners to manage consumer marketing budget. Monitoring and reporting on competitive trends and market best practices. Opportunity to evaluate competitive products consumption trends and track Pediatric Nutrition new product launch performance. Ad hoc projects to support Consumer marketing needs.

Required qualifications : BS / BA in Marketing, Finance, Communications, Management, or Project Management. 2-3 years in eCommerce / digital marketing for CPG or Healthcare brands desired. Ability to effectively manage complex projects with multiple stakeholders. Initiative to identify opportunities and develop plans to drive business performance. Strong communication and collaboration skills. Business analytics and KPI tracking capabilities.