Senior Vice President of Brand & Institutional Growth

Senior Vice President of Brand & Institutional Growth

Position Category : Staff (Exempt)

FLSA : Exempt

FTE : 1

Location : Thousand Oaks

University Background :

The mission of California Lutheran University is to educate leaders for a global society who are strong in character and judgment, confident in their identity and vocation, and committed to service and justice. Founded in 1959 in beautiful Ventura County, the university has an enrollment of about 4,000 undergraduate and graduate students who come from across the nation and around the world from a diversity of backgrounds, cultures and faiths. As a federally recognized Hispanic-Serving Institution, Cal Lutheran is looking for candidates with a dedication to and success in working in diverse communities. The university is committed to an inclusive learning and work environment that values individual differences and respects each person's dignity.

Basic Function :

Reporting to the President, the Senior Vice President of Brand & Institutional Growth provides visionary leadership to advance California Lutheran University's mission, visibility, reputation, fundraising, and enrollment goals. This innovative and forward-thinking leader integrates marketing expertise with strategic enrollment management and university advancement to drive revenue growth, student success, and long-term sustainability.

The SVP recruits and manages a highly trained professional staff; develops and manages the Enrollment Management, Marketing and Advancement budget and leads business development activities while actively engaging the Cal Lutheran faculty community and fostering cross-unit collaboration in the development and delivery of ideas and solutions. In support of the strategic direction of the university, the SVP is responsible for setting vision, developing and growing the business, and providing day-to-day leadership for the office and models and promotes larger university vision and values. The SVP must have a proven track record of developing business and managing strategic relationships while working in partnership with Cal Lutheran's largest and most critical clients with a student-first ethos.

Representative Duties :

Key Responsibilities and Desired Outcomes Chief among the leadership responsibilities of the SVP is the ability to lead strategically, financially, and operationally while possessing an adept ability to work with academic & functional leadership with awareness of real-time market trends and the ability to cultivate and manage stakeholder relationships. The SVP must be entrepreneurial, professional, self-starting, future-oriented and a true coalition builder who can draw students and revenue to the university.The SVP serves as the university-wide leader that fosters the growth of enrollment and revenue while building the identity and brand of Cal Lutheran. This role will help to generate new visibility, enthusiastic support, participation, and engagement with Cal Lutheran faculty & staff while building branding and reputation among business partners and industry leaders. The SVP directly manages a team of diverse personnel spanning enrollment management, marketing and advancement and works closely with the executive leadership team, faculty and staff across the university.The SVP identifies and cultivates business relationships while creating innovative solutions to address enrollment and revenue needs through market research and data analytics to develop and diversify revenue generation. This leader will measure effectiveness of enrollment and revenue programming to ensure quality and efficacy and will report out to university executive leadership on growth opportunities and financial performance.

Strategic Leadership

• Serve as a senior advisor to the President and Cabinet on enrollment, marketing, and advancement strategies aligned with the University's mission and financial goals.
• Develop, execute, and regularly update a multi-year strategic plan for enrollment, marketing, and advancement that supports institutional growth and financial sustainability.
• Advise the President and Board of Regents on market trends, student demographics, and positioning in the higher education landscape.

Marketing & Communications

Enrollment Management

University Advancement

Knowledge Of :

Brand Strategy & Institutional Identity

Strategic Marketing & Audience Engagement

Digital Communications & Data-Driven Strategy

Reputation Management & Executive Communications

Cross-Functional Leadership & Collaboration

Ability To :

Results-Driven Execution & Innovation

Strategic Visioning & Enrollment Leadership

Marketing, Communications & Public Representation

Collaborative Leadership & Team Development

Fundraising & Institutional Advancement

Minimum Qualifications :

Any combination equivalent to : Master's degree, preferred in Marketing, Communications, Business Administration, or related field and a minimum of 10 years of demonstrated leadership success with required expertise in marketing, along with experience in one or more of the following : sales, customer relations, enrollment management, fundraising, or public relations.

At least five years in a senior leadership role within higher education or another complex organizational environment where customer service is a primary driver of revenue.

Preferred Qualifications :

Licenses and Other Requirements :

N.A.

Physical Abilities :

Detect to understand appropriate written correspondence; operate a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer; communicate to exchange information in person, in writing, on the telephone and by email; stationary position for extended periods of time; move or transport light objects; position self to store and / or retrieve file.

Working Environment :

Indoor and public engagement environment; travel

Hiring Range $250,000 - $275,000

Posting Number : Staff004632022

Open Date : 10 / 27 / 2025

Close Date : 11 / 23 / 2025

Application Procedure / Special Instructions

To apply, visit https : / / careers.callutheran.edu / postings / 12801

California Lutheran University is committed to providing equal opportunity in employment for all persons, regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, marital status, sex, age, sexual orientation, genetic information, gender, gender identity or expression, or any other basis protected by applicable law. No person shall be excluded from participation in, be denied the benefits of, or be subjected to discrimination in any program, activity or facility of the University on the basis of these factors in a manner consistent with applicable federal and state laws, regulations, ordinances, orders and rules, and University's policies, procedures, and processes.

Upon request, reasonable accommodations in the application process can be provided to individuals with qualifying disabilities. Please contact the Human Resources Department for further information or to request an accommodation.

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