•Lead Marketing and Sales Partner •

Job Description

Life Plan Humboldt (LPH) is seeking a visionary, entrepreneurial, purpose-driven Lead Marketing and Sales Partner to lead strategy, messaging, and outreach for Humboldt County’s first non-profit life plan community for adults 62 and older.

Situated in McKinleyville, within the picturesque Humboldt County, California, this is a unique chance to contribute to a community that prioritizes collaborative aging, environmental sustainability, and meaningful human connections. As a start-up, this opportunity allows you to help define the identity of a resident-driven, forward-thinking community rooted in sustainability, intergenerational connection, and collaboration.

The ideal candidate will embrace the challenge of visionary selling, thrive in a performance-driven environment, and play a key role in bringing LPH’s mission to life. You will build brand awareness, engage prospective residents, and help position LPH as a national model for intentional aging. This role will also involve overseeing a Marketing Coordinator, who is expected to join the team in the spring of 2026.

In partnership with The Kendal Corporation (TKC), a nationally respected leader in senior living development and operations, Life Plan Humboldt will offer 101 independent living homes for older adults who seek nature, independence, and a sense of purpose.

Important Note : This position is full-time, onsite, and will initially be hired and employed by The Kendal Corporation (TKC), providing access to TKC's national resources, support systems, and expertise during the early development phase. As the community expands, the position will shift to a Life Plan Humboldt employee, joining the core leadership team.

Position Overview :

As our first Lead Marketing and Sales Partner, you will lead the development and execution of a grassroots, community-centered marketing and sales strategy that brings our vision to life. This is a unique opportunity for an entrepreneurial self-starter who sees themselves as a stakeholder in the success of a mission-driven nonprofit.

You will play a key role in guiding prospective residents and their families through a deeply personal decision-making journey, offering clarity and compassion as they consider becoming part of Life Plan Humboldt’s vibrant, values-driven community. Your ability to connect on a human level, coupled with strategic thinking and technical proficiency, will help shape the identity and momentum of Humboldt County’s first life plan community.

Working with tools like Salesforce and HubSpot, you’ll manage leads, analyze pipeline performance, and partner closely with leadership to align messaging and outreach. Your work will be grounded in our grassroots beginnings, reflecting a community-minded approach that honors the voices, values, and aspirations of our future residents.

This role involves collaborating with leadership and development consultants to identify potential donors, document their philanthropic interests in DonorPerfect (or a similar CRM), and assist with donor stewardship efforts. The ideal candidate will help enhance donor engagement and cultivation initiatives that align with Life Plan Humboldt's objectives.

This position blends strategic leadership with heartfelt engagement, offering the chance to help build something lasting and meaningful, from the ground up.

Key Qualifications :

• Minimum of 5 years of experience in senior living or another relationship-centered high-trust sales environment
• Strong emotional intelligence, exceptional communication skills, and CRM proficiency
• A passion for community-building, aging with intention, and environmental stewardship
• A collaborative spirit and a shareholder mindset, willing to own outcomes and innovate with integrity
• Ability to thrive in a mission-aligned, start-up-like setting, with energy, flexibility, and purpose

Join Us :

Be part of something truly special as we redefine what it means to age well, surrounded by nature, connection, and purpose. This is more than a job. It is a chance to help build a legacy of thoughtful living for older adults in Humboldt County.

To apply, please submit your resume and a cover letter explaining why you're excited about helping older adults discover a new way to live intentionally. hr@kcorp.kendal.org

The targeted pay range for this position is $90,000 - $115,000. Factors including candidate education, experience, and qualifications determine compensation. Additionally, you’ll enjoy a comprehensive benefits package that supports your health, well-being, and financial future. We’re committed to investing in our employees both personally and professionally!

TKC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.