Business Development Representative

Business Development Representative - ABM Specialist (EMEA Shift)

Provar is the leader in integrated quality management and test automation for Salesforce and an essential building block of a trusted AI Agent ecosystem. We believe that excellent quality comes with intense focus and care about the customer experience, and that's why we built Provar to be light years ahead of manual testing. This exciting, hunter-focused, individual contributor role involves creating new accounts and diving deeper into existing ones. You will develop strong relationships within your customer community with key stakeholders and the decision-makers in the C-suite. You'll use your skills to drive excellent customer outcomes through Provar Test Automation. By joining us, you'll play a big part in creating the future of Provar. You'll significantly impact the team and the company, and your success will help shape the company's success as we continue to drive our growth across our key markets. As a Business Development Representative (BDR) for the EMEA region, you will be a key player in driving Provar's business expansion. This role bridges the gap between Sales and Marketing, ensuring strategic alignment between outbound prospecting efforts and targeted ABM campaigns. You will work closely with our Sales and Marketing teams to identify and engage high-value accounts, nurture relationships, and drive meaningful conversations that convert into sales opportunities. Your role will focus on executing personalized outreach strategies that align with our ABM initiatives, helping to build strong engagement with key decision-makers in target accounts.

Day-to-day responsibilities & accountabilities : You'll be responsible for :

• ABM-Focused Outreach : Develop and execute personalized, multi-touch outreach sequences using email, phone, LinkedIn, and other digital channels to engage key accounts in the EMEA region.
• Strategic Lead Qualification : Identify and qualify high-value opportunities, ensuring a seamless transition from Marketing to Sales.
• Collaboration with Marketing & Sales : Partner closely with the Marketing team to leverage insights, messaging, and content for targeted outreach. Work with the Sales team to refine engagement strategies based on account feedback and performance metrics.
• Pipeline Development : Build and maintain a strong pipeline by researching and identifying potential customers within the Salesforce ecosystem.
• Engagement Tracking & Optimization : Leverage Salesforce, Outreach, and other tools to document interactions, track campaign effectiveness, and continuously improve engagement strategies.
• Event & Webinar Participation : Represent Provar at industry webinars and events to establish relationships with potential prospects.
• Goal-Oriented Execution : Consistently meet or exceed KPIs related to outreach, engagement, and lead conversion.
• Championing Provar's Brand : Serve as the frontline ambassador of Provar's mission, ensuring that our messaging resonates with the right audience.
• Always complying with Provar's standard Ways of Working.
• Actively participating in the annual review process by : Collaborating with your line manager in setting personal objectives that strive to achieve organizational goals, progress career aspirations and address development points.
• Collecting evidence throughout the year to support achievement of both your organizational role and personal objectives.
• Objectively appraising your own performance at the end of the review year through a process of self-evaluation.
• At all times working in a manner that champions the organizational values and identifying opportunities to add value to solution delivery whenever possible;
• Leading by example by adhering to company financial policies regarding time and expense.
• Submission and (but not limited to), punctuality, dress code, time and expense submissions, and notification of whereabouts, annual leave and absence.

Key skills : You'll have :

You'll share our Values :

Life at Provar :

At Provar, you'll be part of a collaborative, global team that values trust, innovation, and mutual support. We celebrate success together, help each other grow, and work as one to reach our goals. With team members worldwide, we embrace diverse perspectives and enjoy learning from one another. Our people are passionate about what we do, feel heard and supported by an open, approachable leadership team, and thrive in a culture that encourages creativity, connection, and continuous improvement.