Assistant Director of Annual Giving Programs and Direct Marketing

Assistant Director of Annual Giving Programs and Direct Marketing

FA313

Exempt

Full Time

No

A sensitive position requires a fingerprint-based criminal history Check.

No

This position is designated as a Campus Security Authority. A Campus Security Authority (or CSA) is defined as an “official of the institution with significant responsibility for student and campus activities”. A CSA is required to immediately report any crime that is reported to them to the University Police who will then review, evaluate, and investigate the reported crime. Annual training is required by the Department of Education for all personnel who have been designated as a Campus Security Authority.

No

This position is a “designated position” meaning this position could potentially be required to work (depending on the event) during an emergency closing.

No

This position may require a Statement of Personal Economic Interest.

No

A restricted position would be subject to availability of funding.

This position leads and manages direct mail, email, text, crowdfunding, and digital campaigns, ensuring timely execution and alignment with fundraising goals. It involves designing and implementing a comprehensive annual giving program for academic departments and programs, as well as collaborating on the university’s Day of Giving and Faculty/Staff Campaign. The role also manages the appeal schedule, assists in crafting and proofreading donor communications, and leverages data-driven insights to optimize marketing strategies and improve donor engagement. Manages the acquisition and stewardship of recurring annual donors, overseeing recognition programs and engagement strategies.

• Serves as the primary project manager for direct mail, email, text, crowdfunding, and digital campaigns, ensuring timely execution and alignment with goals
• Responsible for the strategy, design, and implementation of a comprehensive annual giving program for academic departments and programs with the goal of increasing donor participation
• Collaborates with the Director of Annual Giving Programs in the planning and execution of the university’s annual Day of Giving and Faculty/Staff Campaigns
• Oversees the division-wide appeal schedule, coordinating efforts across multiple channels to maintain consistency and effectiveness and prevent donor fatigue
• Assists in the creation and proofreading of solicitation appeals, pledge acknowledgements, stewardship gestures, and datafiles
• Collaborates with the Office of Communications and Public Relations and fellow division members to ensure cohesive messaging, branding, and implementation
• Responsible for analyzing and utilizing data to inform marketing strategies and improve donor engagement
• Responsible for the acquisition and stewardship of recurring annual giving donors, including gift anniversaries and annual giving society benefits
• Provides support for division and campus-wide events
• This position is designated as a “responsible employee” who has the authority to redress sexual violence, who has the duty to report incidents of sexual violence or other student misconduct, or who a student could reasonably believe has this authority or duty.
• Develops and maintains very positive and professional customer service and/or relations within the office/department and with all constituencies to include students, faculty, staff, guests, and employees. Demonstrates a positive and professional attitude and treats everyone with dignity and respect. Fully supports the “Student’s First” value at CNU and routinely goes the extra mile in providing service.
• Follow workplace safety regulations and adhere to applicable standards, processes, and programs established for your position.
  Report unsafe work conditions to your supervisor.
  Immediately report work-related incidents to your supervisor and participate in accident investigation requests.
• Performs other duties as assigned.

• Excellent written and oral communication skills
• Computer skills in database management, word processing and spreadsheets
• Excellent organizational skills
• Ability to work collaboratively with students, faculty, and staff
• Ability to work independently
• Ability to manage multiple tasks with competing deadlines
• Managerial, organizational, analytical, and problem solving skills
• Ability to work a flexible schedule, including evening and weekend events

Master’s Degree or a Bachelor’s Degree with experience that equates to an advanced degree.

• Demonstrated experience in managing, designing, and implementing programs and marketing materials – including direct mail, email, text crowdfunding, and digital campaigns
• Background in fundraising or development operations
• Experience working in a customer service environment

Starting at $58,500, Commensurate with Education and Experience.

Christopher Newport University is anchored in excellence, and that is reflected in our ranking as the #1 regional public university in Virginia and #3 among regional public universities in the South. We are an inclusive and kind community, founded on our shared values of honor, scholarship, service and leadership. We offer an outstanding liberal arts education provided by dedicated, gifted teacher-scholars who are supported by a compassionate team of faculty and staff. Our 4,500 undergraduate and graduate students pursue more than 90 areas of study, as they live and learn on a largely residential campus. CNU’s on-campus performing and visual arts centers offer Broadway shows, world-class performances, engaging exhibitions, transformative lectures and classes, and more. Our athletics program is the winningest at any level in Virginia.

Christopher Newport University is in the heart of Newport News, a vibrant city with breathtaking scenery and unique experiences. The city and region offer affordable neighborhoods, local and name-brand shops, diverse dining options, local parks and water access, and fun recreational opportunities. Whatever your interests and goals, you belong at CNU! For further details and information about Christopher Newport, visit cnu.edu.

No

AP438P

12/12/2025

01/04/2026

Interested parties are requested to submit a cover letter; current resume; and the names, addresses, and telephone numbers of at least three professional references at the time of application.

This position will be posted until filled; however, review of applications will begin on January 4, 2026.

Search finalists are required to complete a CNU sponsored background check.

Christopher Newport University (CNU) will make a reasonable effort to accommodate persons with disabilities in the application and/or interview process. Persons with disabilities who require accommodation should contact the CNU Human Resources Office by calling (757) 594-7145.

https://jobs.cnu.edu/postings/20241

Christopher Newport University, an EO Employer, is fully Committed to Access and Opportunity.

Notice of Non-Discrimination & Title IX Policy Statement