Social Media Stategist / Digital Stategist Job Duties : Take the brand strategy and translate it into a social media strategy
Identify key objectives of the social media strategy
Create a content calendar each month that executes on the social media strategy
Identify key metrics to measure the success of social media objectives
Recommend what content should be organic and what content should be paid / boosted
Use social listening to make sure the brands are engaged in relevant conversations on respective social channels
Create a community playbook to set guidelines for how to respond to consumers who DM or tag the brand.
Liaise with copywriters and designers to ensure content is informative and appealing
Collaborate with Marketing and Product development teams to create social 'buzz' regarding new product launches
Prepare weekly and monthly reports on social media metrics
Stay up-to-date with new digital technologies and social media best practices
Social Media Stategist/Digital Strategist • 92106 San Diego, CA, US
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