Sr. Marketing Analyst (CRM / Email)

Senior CRM / Email Marketing Analyst

Position Purpose : The Senior CRM / Email Marketing Analyst leads the design, implementation, and optimization of CRM and email marketing measurement strategies. In this role, you will analyze CRM and email campaign data, as well as customer lifecycle and engagement metrics, to evaluate and enhance marketing effectiveness across all digital channels. You will collaborate with marketing, product, and analytics teams to drive continuous improvement and growth in customer engagement and retention through data-driven insights. The Senior Analyst works with other marketing analysts to uncover trends, provide actionable recommendations, and maximize the impact of CRM and email marketing efforts on overall business objectives.

Key Responsibilities :

• Work with other departments providing analytical insight on business performance.
• Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.
• Analyze web analytics data as well as other offline data to evaluate site performance.
• Work with the Web Analyst to provide weekly Web Analytic dashboards.
• Take the lead on new programs and initiatives for Web Analytics Team.
• Provide web analytics strategy to Specialty Channel.

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We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.