Creative Director Job at Burlington Stores, Inc. in Burlington

Overview

Creative Director role at Burlington Stores, Inc. shapes the visual identity and creative strategy of the Burlington brand. This hands-on, inspiring leader will craft an ownable off-price brand identity through impactful marketing experiences across all channels including TV, audio, in-store experience, owned media and paid media. The position requires a keen eye for aesthetics, a strong understanding of retail marketing, and the ability to translate trends into innovative designs. It is a strategic role and brand storytelling that informs execution to drive business goals. The leader will cultivate, guide, and inspire a team to create a collaborative environment of ideation, experimentation, and innovation.

Compensation

Base pay range : $135,000.00 / yr - $175,000.00 / yr

Responsibilities

Brand Identity Development : Define and refine Burlington's brand visual identity, ensuring consistency across all creative elements; develop and communicate the brand's unique aesthetic and design language.

Creative Direction and Strategy : Collaborate with marketing and business teams to align creative strategies with overall business objectives; stay abreast of industry trends; provide creative direction for photography, graphics, and multimedia content; ensure assets align with brand guidelines and objectives.

Digital and Video Innovation : Pioneer digital innovation for paid media including campaigns for social and digital TV; oversee development of breakthrough TV spots (ideation, photography, and editing with external partners); lead evolution of photography and video strategy using the in-house studio.

Conceptualization and Ideation : Lead brainstorming sessions and creative workshops to generate campaigns and brand experiences; develop on-brand concepts that resonate with target and new audiences; align creative goals as technology and media evolve.

Collaboration with Cross-Functional Teams : Work with marketing and merchandising to ensure assets support key business initiatives; integrate creative elements across online and offline channels and align with marketing leadership.

Team Leadership and Management : Lead and inspire a creative team including graphic designers, photographers, videographers and other creatives; foster a collaborative and innovative environment; communicate clearly with the team and stakeholders; build trust and partnerships.

Qualifications

Bachelor’s degree in Marketing or relevant field

5-10 years of strong leadership skills in managing and inspiring an in-house creative team

Advanced skills in Adobe Creative Suite on Mac including Photoshop, Illustrator, InDesign, Lightroom and After Effects

Other relevant creative software experience such as digital asset management and licenses is preferred

Retail experience either directly or in a client-service capacity

Strong brand development experience; in-store marketing strongly preferred

Off-Price or in-house experience a plus

Multi-channel paid media experience including TV, audio, digital media, and paid social

Web development experience note that Burlington does not operate an e-commerce site

Video and Photography Direction experience

Strong collaboration, communication and listening skills; strong ability to influence others

Innovative and disruptive thinking with openness to learning and new ideas

Location

Location : Burlington, NJ (Hybrid)

Benefits

Burlington's benefits package includes medical, dental and vision coverage including life and disability insurance

Full-time associates are eligible for paid time off, paid holidays and a 401(k) plan

Burlington Stores, Inc. is an equal opportunity employer committed to workplace diversity

Seniority level

Director

Employment type

Full-time

Job function

Design, Art / Creative, and Information Technology

Industries : Retail

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