Urban Outfitters Creative Partnerships Manager

Creative Partnerships Manager

Urban Outfitters is looking for a Creative Partnerships Manager. The Creative Partnerships Manager is responsible for strengthening relationships with existing brand partners by developing and executing performance-driven, omni-channel marketing campaigns to drive brand impact, customer engagement, and product sell-through. This role requires a strong understanding of the UO customerespecially Gen Z and Gen Alphaand the cultural trends that influence their behavior. The manager applies this insight to create timely, authentic campaigns that align with UO's broader brand strategy. They lead internal coordination, creative execution, and performance reporting to ensure each campaign delivers measurable results.

Role Responsibilities

Campaign Strategy & Development Build and execute strategic marketing campaigns for existing brand partners that align with UO's seasonal brand priorities and customer insights. Ensure campaigns are designed to drive measurable results across digital, social, in-store, and experiential channels, while reflecting the cultural and aesthetic sensibilities of the UO audience.

Customer & Cultural Relevance Leverage trend forecasting, cultural insights, and consumer behavior data to inform campaign direction. Ensure all campaigns are grounded in a deep understanding of the UO customer and reflect the cultural moments, values, and aesthetics that resonate with them.

Internal Collaboration & Alignment Partner with Brand Marketing, Creative, Digital, Social, Merchandising, and Retail teams to ensure campaigns are fully integrated into the UO marketing ecosystem. Align campaign timing, messaging, and creative with seasonal brand calendars and product priorities.

Creative & Asset Management Lead the development of campaign briefs and collaborate with Creative teams to ensure assets meet brand standards and partner expectations. Manage timelines, approvals, and delivery of all creative assets across channels.

Performance Tracking & Optimization Define KPIs for each campaign and work with Analytics to track performance across all touchpoints. Use insights to optimize future campaigns and provide clear reporting to internal stakeholders and brand partners.

Partner Relationship Management Act as the primary point of contact for existing brand partners on campaign-related initiatives. Maintain strong, collaborative relationships and ensure partners are informed, aligned, and supported throughout the campaign lifecycle.

Success Metrics :

Campaign Performance Deliver against key performance indicators (e.g., engagement rate, click-through rate, impressions) across digital, social, in-store, and experiential channels. Ensure campaigns meet or exceed benchmarks for reach and engagement.

New Customer Acquisition Support the acquisition of new customers by developing campaigns that expand UO's reach to untapped or emerging audiences, particularly within Gen Z and Gen Alpha segments. Track performance through traffic, sign-ups, and first-time purchase metrics.

Sell-Through & Revenue Impact Drive measurable product sell-through and revenue growth for featured brand partners. Monitor sales lift during and post-campaign to assess impact.

Brand Alignment & Cultural Relevance Ensure campaigns reflect UO's brand identity and resonate with cultural trends relevant to the target audience. Success is measured through qualitative feedback, social sentiment, and alignment with seasonal brand narratives.

Partner Satisfaction & Retention Maintain strong relationships with brand partners, measured by repeat collaborations, positive feedback, and alignment on shared goals.

Creative Execution & Timeliness Deliver high-quality creative assets on time and in alignment with brand standards. Ensure smooth internal workflows and timely approvals across all stakeholders.

Reporting & Optimization Provide clear, data-driven campaign recaps and insights to internal teams and brand partners. Use findings to inform future campaign planning and improve performance over time.

Role Qualifications

Experience Bachelor's degree or equivalent experience preferred. 45 years in brand marketing, partnerships, or co-op marketing, ideally within fashion, lifestyle, or youth culture-driven industries.

Strategic Mindset Aligns day-to-day work with broader brand and business goals. Considers KPIs and long-term impact in decision-making.

Deep Cultural Connections Ideal candidate should come with a deep rolodex of connections at brands and with the next generation of culture leaders in the entertainment industry.

Customer-Obsessed Champions the audience experience in every partnership, ensuring that collaborations are designed to inspire, engage, and connect with the brand's core consumer.

Cultural Fluency Deep understanding of youth culture, digital trends, and the evolving media landscape. Acts as a cultural translator between the brand and its audience.

Accountability & Ownership Demonstrates reliability and follow-through. Takes full ownership of partnership outcomes and internal coordination. Takes initiative without waiting for direction. Identifies opportunities to add value and keeps work moving forward, even in ambiguity.

Time & Project Management Ability to manage multiple projects simultaneously, meet deadlines, and maintain attention to detail.

Attention to Detail Demonstrates precision and care in managing the small elements of tasks and projects. Delivers high-quality, error-free work consistently.

Consumer & Trend Insight Deep understanding of the UO customer and ability to identify trends that resonate with youth audiences.

Storytelling & Communication Strong written and verbal communication skills. Ability to craft compelling narratives and inspire internal and external teams.

Inclusivity Commitment to fostering diversity and inclusion within the workplace.

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The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com / work-with-us / benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.