Manager, Strategic Marketing Research, Business Intelligence & Analytics — Globa

Overview

Manager, Strategic Marketing Research, Business Intelligence & Analytics — Global role at Watts Water Technologies. This role builds and manages the market intelligence, research, and analytics capability that powers Watts’ global growth strategy. You will lead insights-driven decision-making for portfolio strategy, pricing, and go-to-market execution across the Americas and Europe, leveraging internal data, external research, and advanced analytics. This position reports to the VP of Marketing. This role is hybrid and is based in North Andover, MA.

Primary Job Duties And Responsibilities

• Conduct primary and secondary research to size markets (TAM / SAM / SOM), segment customers, and identify growth drivers.
• Lead pricing studies (elasticity, conjoint, Van Westendorp) and VoC / VoD initiatives.
• Maintain competitor profiles, track share, and deliver actionable insights to leadership.
• Build and maintain Power BI dashboards for commercial performance (price / mix, pipeline, forecast accuracy).
• Partner with Sales Ops and IT to integrate data from Salesforce and Azure-based systems.
• Support pricing strategy development and monitor price realization across regions.
• Provide fact-based recommendations for portfolio prioritization and regional go-to-market strategies.
• Define data standards and ensure alignment with IT / Data Office for quality and accessibility.

Required Qualifications

General Applicable Company Competencies

Working Conditions

Hybrid work arrangement. In-office at North Andover, MA three days per week (Monday – Wednesday) with remote work on Thursday and Friday.

Physical Requirements

Note : This position is at-will and Watts may terminate employment at any time for any lawful reason. Watts is an equal opportunity employer and will provide reasonable accommodations as required by law.

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