Market Research Strategist

Market Research Strategist

At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.

The Role

The Market Research Strategist leads the development and application of primary, secondary and strategic market research globally. Partnering with the Senior Manager, he or she actively participates in developing, analyzing and presenting research insights to aid in the understanding of market opportunities, competitive positioning, industry trends, and marketing / sales strategy execution across all channels and markets.

What You Will Do

• Collaborates with internal business partners, including senior leadership, to clearly identify and articulate the business issues and recommends quantitative, qualitative and secondary research methodologies to achieve desired objectives. Provides input towards and implements the market research functional strategy.
• Develops RFPs, evaluates third-party research proposals to identify appropriate solutions within budget / resource constraints, and manages third party vendors throughout the project lifecycle.
• Executes all aspects of primary market research projects including questionnaire development, sample procurement, fieldwork, data tabulation / coding, analysis and reporting. Leads smaller research projects independently and seeks guidance for when necessary.
• Partners closely with internal stakeholders and centers of excellence within distribution to identify areas of inquiry and key research deliverables (internal and external).
• Provides on-going communication and reporting (e.g., schedules, field updates, interim reports, etc.) to senior leadership and internal business stakeholders.
• Conducts in-depth data analysis using traditional and advanced methods (using statistical software when needed).
• Prepares detailed research reports, presentations and ad-hoc deliverables, summarizing key findings, implications and recommendations.
• Presents research insights to key stakeholders across the organization, including senior leadership.
• Addresses ad-hoc research requests from business partners by synthesizing insights from third-party research reports and publications.
• Maintains internal market research library and communicates with key stakeholders when new research becomes available.
• Coordinates third-party consultant presentations and collaborations when requested.

What We Are Looking For

Preferred Skills, Qualifications & Experience

At MFS, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn't align perfectly, we encourage you to apply - you might be just the right candidate for this role or others.

What We Offer

MFS is a hybrid work environment (remote / onsite) unless otherwise stated in the job posting.