Market Research Associate

VirtualVocationsLowell, Massachusetts, United States

30+ days ago

Job type

Full-time

Job description

A company is looking for a Senior Associate, Market Research and Competitive Intelligence.

Key Responsibilities

Conduct market and competitive research to identify industry trends and customer needs

Analyze competitor strategies and support business decisions through insights

Maintain a centralized repository of competitive intelligence and assist in developing presentations for stakeholders

Required Qualifications

Bachelor's degree in Marketing, Business, Economics, or a related field

4-6 years of experience in market research, business intelligence, or competitive analysis

Knowledge of the Group Insurance industry strongly preferred

Proficiency with market research tools and analytical software; experience with AI tools is a plus

Strong analytical skills with the ability to translate data into actionable insights

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Research Associate • Lowell, Massachusetts, United States

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