Market Analyst

Job Summary

The Market Analyst supports commercial sales and product teams by transforming data into actionable insights that drive revenue growth, strengthen dealer and fleet relationships, and guide strategic decision-making across commercial vehicle programs. This role combines market intelligence, sales analytics, pricing strategy, and operational reporting to provide visibility across the commercial vehicle ecosystem.

The analyst represents market opportunities with data-driven insights that inform product development priorities, go-to-market strategies, and sales performance optimization.

Key Responsibilities

• Analyze sales pipeline performance, win/loss trends, dealer activity, and fleet acquisition behavior

• Build dashboards and reporting tools for forecasting, quota setting, and business reviews

• Identify customer buying patterns, performance gaps, and channel opportunities

• Monitor industry trends, competitor activity, EV adoption, and market shifts

• Conduct TAM, SAM, and SOM analyses across commercial vehicle and upfit segments

• Evaluate regional demand drivers across parcel, utilities, telecom, rental, and vocational markets

• Perform pricing elasticity analysis, margin modeling, and scenario planning

• Recommend pricing strategies, discount structures, and incentive programs

• Support go-to-market planning for new product launches and platform expansions

• Analyze customer usage profiles, route data, payload needs, and upfit configurations

• Profile dealers and fleet accounts to identify growth and whitespace opportunities

• Track customer satisfaction, retention, warranty, and aftersales metrics

• Develop executive-ready reports, KPI scorecards, heat maps, and opportunity briefs

• Present insights and strategic recommendations to leadership teams

Qualifications

• Bachelors degree in Business, Data Analytics, Finance, Supply Chain, Marketing, Economics, or related field

• 3+ years of experience in transportation, automotive, mobility, or fleet-based industries

• Advanced Excel or Google Sheets skills including data modeling and trend analysis

• Experience with Power BI, Tableau, or similar visualization tools

• Hands-on experience with CRM platforms such as Salesforce, HubSpot, or Dynamics

• Strong understanding of commercial vehicle markets, EV platforms, or upfitting solutions

• Knowledge of pricing strategies, margin modeling, and competitive positioning

Key Attributes

• Ability to convert complex data into clear business insights and recommendations

• Strategic and tactical thinking across market trends and operational performance

• Strong cross-functional collaboration skills

• Excellent organization, communication, and presentation abilities

• Results-driven mindset focused on enabling sales success