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Digital Lab Marketing Operations Manager
Digital Lab Marketing Operations ManagerAbbVie • Florham Park, NJ, United States
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Digital Lab Marketing Operations Manager

Digital Lab Marketing Operations Manager

AbbVie • Florham Park, NJ, United States
8 days ago
Job type
  • Full-time
Job description

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Digital Lab Marketing Operations Manager is part of the Digital Lab Channel Platforms & Content Optimization team and will be responsible for, training, creating, establishing processes and working with specialists who create and route banners for Media campaign placement for HCP and Consumer use.

Responsibilities include :

  • Assist in onboarding and training a high performing team of banner specialists who are responsible for iterative banner creation, management and oversight, confirming requirements with brand marketing, creating banners, routing through the material review process for approval, sharing project plans and project status reports, conduct status meetings, follow up / communicate with all stakeholders to ensure on-time, flawless execution.
  • Support needs and delivery plans with team members to drive effective end-to-end planning and flawless banner execution.
  • Manage, coach, and develop the team to :

Learn the business for their respective therapeutic areas / brands.

  • Effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met.
  • Develop and maintain project documents, timelines, proofing checklists, and status reports. Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues.
  • Partner with cross-functional / agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute banners.
  • Document change requests, notify the team, and understand timeline implications. Seek standardization, automation, and process improvement wherever possible to deliver on the vision for the team of faster, better, cheaper year over year.
  • Prioritizing workload, supporting several brands at a time, and constantly shifting gears to address current and future business needs. Ensure the team provides exemplary customer service while setting and maintaining client expectations.
  • Establish, maintain, and collaborate strategic cross-functional relationships, internal / external leaders to define, execute, and optimize banner creation and processes. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, DL Media, Marketing Analytics & Business Insights, and Creative and Digital Agencies...
  • Ensure high-quality, on-time, and error-free implementation, testing, and QA of banners within the banner creation platform. Employ standard quality control processes and procedures throughout the entire setup process to ensure accuracy and completeness.
  • Oversee and support Issue Management from identification through resolution and ensure corrective / preventative actions are implemented for banner builds, rendering, and campaign tracking.
  • Participate in professional organizations and attend industry seminars and conferences to stay abreast of banner industry best practices and new technology. Provide thought leadership, recaps, and examples of how industry advancements can be applied to AbbVie.
  • Prepares well-organized, clear, and concise communications and sets clear expectations. Conducts quarterly business reviews and audits with leadership.

    • Key AbbVie Leadership Competencies :

  • Positive "all for one" approach to team deliverables and priorities.
  • Builds strong relationships to enable higher performance.
  • Learns fast, grasps the "essence" and can change course quickly where indicated.
  • Raises the bar and is never satisfied with the status quo.
  • Creates a learning environment and is open to suggestions.
  • Embraces the ideas of others, nurtures innovation, and manages innovation to reality.

    • Qualifications

  • Bachelor's Degree or greater in Business, Marketing, or related field.
  • 5+ years of experience in paid media Marketing, creating, building, and executing banners.
  • Digital marketing or interactive agency experience is a plus.
  • Ability to think strategically with a strong ability to execute and exceed stakeholder expectations and project goals.
  • Ability to work and lead initiatives independently without day-to-day supervision.
  • Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
  • Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectively.
  • Expert knowledge of banner ads with HTML / CSS experience.
  • Excellent written, verbal, and interpersonal communication skills
  • Experience in Pharma is preferred but not required.

    • Additional Information

    Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law :

  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical / dental / vision insurance and 401(k) to eligible employees.
  • This job is eligible to participate in our short-term incentive programs.
  • This job is eligible to participate in our long-term incentive programs

    • Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.

    AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled.

    US & Puerto Rico only - to learn more, visit

    US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more :

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    Digital Marketing Manager • Florham Park, NJ, United States

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