Digital Marketing Specialist

Job Description

The Digital Marketing Specialist will be responsible for the creation, scheduling, execution, and internal management of social media needs for multiple brands and will serve as the first point of contact for our social media followers.

The specialist will also assist with SEO optimization through blog writing, create and refresh promotional materials, and support print marketing assets.

This detail-oriented position requires strong skills in design, copywriting, editing, customer relations, and the ability to manage multiple projects concurrently, reprioritizing as necessary to meet expected deadlines.

Job Responsibilities

Create, schedule, and post engaging content and written posts (5+ a week) that is on-brand, on-strategy, and true to our brands’ voices and aesthetics

Edit and proofread content to ensure accuracy, clarity, and consistency

Manage and develop relationships with content creators / influencers

Research the latest social media trends, new platform features, and best practices through trend research and find ways for the brand to strategically leverage them

Analyze social media data to measure campaign effectiveness and provide monthly reports to the marketing manager

Serve as the friendly voice of each brand by managing and responding to google reviews, direct messages, comment sections, and engaging with other posts.

Escalate customer service questions to management as necessary

Collaborate with internal teams to match marketing efforts to operational goals

Plan, concept, and work with other departments to capture engaging, short-form videos for social media in collaboration with the marketing manager

Refresh and create digital and print promotional materials

Assist with SEO optimization by writing engaging and informative blog content

Develop and implement ad campaigns

Assist with SMS and email marketing campaigns

Job Requirements

2+ years of full-time experience in social media management and content creation

Proven experience with content creation that drives follower growth, engagement, and builds overall brand awareness with an eye for messaging and creative content

Proficiency in managing social media platforms (IG, FB, YouTube, and Pinterest), a design program of preference (Adobe Creative Suite, Canva, etc), and in a social media scheduling and management tool of preference (Sprout Social, Hootsuite, etc.)

Proactive, self-sufficient working style and creative problem solver; strong project management skills with the ability to handle multiple priorities

Highly detailed and accurate with an ability to organize and prioritize a variety of projects

Strong communication skills with attention to detail in to writing, editing, and proof-reading

Flexible and able to work quickly and pivot as needed in response to priority requests

Excellent customer service skills in responding to messages on social media

Ability to understand and maintain brand consistency, brand voice in content creation and social inbox management

Please provide your resume and portfolio or a link to your website or to showcase your work!