VP, Demand Generation

VP, Demand Generation

We are seeking a VP, Demand Generation to own the strategy and execution of all demand generation initiatives across paid search, other paid media, events, webinars, email, and multi-channel programs for our SMB and Enterprise customer segments. Reporting to the Chief Marketing Officer and partnering closely with commercial leaders and RevOps, this role will be accountable for scaling our existing demand engine to accelerate pipeline and ARR growth. The VP will demonstrate hands-on skills related to analytics / KPIs and marketing / sales technologies and workflows. They will also enhance, review, share and learn from KPIs related to demand-gen performance, with an eye to understanding and optimizing ROAS and CAC / LTV by customer type and campaign channel. Finally, they will partner closely with other members of the marketing team in terms of analytics, technology, content, design and SEO.

Preferred Location : This is a remote, home-office based role and candidates located in the continental United States will be considered.

Travel Requirements : Some travel is expected for this role.

Essential Functions :

Demand Strategy and Execution

• Define the demand generation strategy aligned to budgeted ARR and New Business targets and go-to-market plans for the SMB and Enterprise New Business teams
• Lead the design and execution of integrated, multi-channel campaigns spanning SEM, paid search, webinars, events, and email to drive lead and opportunity pipeline. The immediate goals are optimizing paid search spend, identifying new types of paid media, assessing the effectiveness of sponsored events, and implementing a lead nurturing program.
• Ensure optimal functioning, effectiveness and tracking of paid and organic landing pages
• Collaborate with internal stakeholders across Sales, RevOps, Marketing, Product, and Finance to ensure alignment on funnel goals, campaign execution, and revenue outcomes

Performance Analytics

Team and Vendor / Agency Management

Tools / Systems

Team Leadership

Education Requirement : Bachelor's degree in Marketing, Business, or related field (MBA preferred)

Required Experience, Knowledge and Skills :

About Dodge Construction Network : Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.

Salary Disclosure : Dodge Construction Network's compensation and rewards package for full-time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncapped commissions plans or an annual discretionary performance bonus.

Reasonable Accommodation : Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email recruiting@construction.com.

Equal Employment Opportunity Statement : Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.