Content Marketing Manager Job at Automata in BostonMediabistro • Boston, MA, United States

Content Marketing Manager Job at Automata in Boston

Mediabistro • Boston, MA, United States

1 day ago

Job type

Full-time

Job description

Overview

Level : 4

Salary band : £65,000 - £80,000

Bonus : 8% performance-based, discretionary

Location : Hybrid - work in our London office 2x / wk

At Automata, we’re on a mission to transform how scientists work by making automation accessible to every lab in the world. We believe that by giving labs the power to automate, we can unlock discoveries that will shape the future of life sciences—from diagnostics and drug discovery to synthetic biology. We’re a team of innovators, problem-solvers, and creators passionate about empowering scientists. Our LINQ platform combines hardware and software to streamline workflows, making lab automation fast, flexible, and affordable. This means our customers can focus on groundbreaking research, while we take care of the rest.

Why Work at Automata?

Impact : Your work will directly contribute to advancements in science and medicine, supporting labs around the globe as they push boundaries in research and innovation.
Innovation : You’ll be part of a team solving complex problems, using cutting-edge technology (we have robots).
Growth : We invest in our people. Through hands-on experience, professional development, or collaborative projects, you’ll grow both professionally and personally.
Community : Join a diverse, passionate team that values collaboration.

We’re looking for a Content Marketing Manager with a proven track record of developing and implementing content marketing strategies that drive engagement and support complex B2B sales cycles to join our Marketing team in London. This role will be the secret sauce to sharing what’s special about Automata, and reaching the right audience to help push scientific discoveries forward with our laboratory automation product, LINQ.

Responsibilities

Design and execute a comprehensive content marketing strategy aligned to Automata’s brand and business goals, particularly targeting scientific and decision-making audiences.

Develop a content calendar and produce high-quality content such as blogs, whitepapers, case studies, infographics, webinars, and video scripts to support product marketing and sales enablement.

Collaborate closely with product marketing, sales, SEO specialists, creative teams, and subject matter experts to ensure accurate, engaging, and optimized content across multiple channels.

Manage the editorial process including content creation, editing, proofreading, and ensuring brand consistency and messaging alignment.

Implement SEO best practices and work with SEO agencies to drive organic website traffic and improve content discoverability.

Monitor and analyze content performance metrics to optimize and adjust strategies for better engagement and lead generation.

Stay current on life sciences market trends, audience preferences, and competitor content to produce relevant, insightful, and differentiated marketing materials.

Support demand generation campaigns and event marketing through targeted content development.

Lead collaboration across marketing teams to integrate content strategy effectively into overall marketing and product launch plans.

Expertise

Industry Experience : Requires 5-7 years in content creation and marketing, preferably within life sciences, biotech, or technology sectors.

Deep understanding of life sciences and lab automation : Ability to grasp complex scientific concepts and translate them into clear, engaging content for specialized audiences.

Content strategy and creation : Expertise in planning content calendars, producing diverse content types (blogs, whitepapers, videos, social media), and ensuring scientific accuracy and brand alignment.

SEO / GEO and digital marketing proficiency : Strong knowledge of SEO / GEO best practices, content optimization techniques, and using marketing automation tools effectively to drive organic reach and lead generation.

Data-driven mindset : Ability to analyze content performance metrics, conduct audience behavior analysis, and optimize marketing efforts based on data insights.

Marketing automation and CRM, CMS tools : Experience with platforms that automate content distribution, lead nurturing, and user engagement across complex sales funnels.

Cross-functional collaboration : Skilled at working with product marketing, sales, creative teams, and subject matter experts to develop content that supports business objectives and sales enablement.

AI literacy in marketing : Familiarity with leveraging AI for content creation, automation, and data analysis in marketing workflows, combined with strategic thinking to guide AI outputs effectively.

Project management : Ability to manage multiple projects, meet deadlines, and maintain a consistent publishing cadence.

UK Team Benefits

Vitality Health Insurance

Private healthcare to support a healthy lifestyle

Eye Care : Get your eyes tested once a year on us

Salary Sacrifice - EV : Sacrifice some of your monthly salary in exchange for a company car

Salary Sacrifice - Bike & Tech : Sacrifice some of your monthly salary in exchange for bike and tech products

Wellbeing & Support : Support for physical and mental health

Wellbeing & Development Allowance : Invest in your well-being, personal growth, and hobbies

Spill & Employee Assistance Programme : Access therapy for you and your family through Spill

Additional Leave : Time off for dependents, personal days, and volunteering

Pension Scheme : Plan for retirement with NEST

Group Life & Critical Illness cover : Life insurance

Birthday : Time off for your birthday

We are an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Discrimination of any kind based on race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status is strictly prohibited.

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