Director of Digital Marketing

A company is looking for a Director of Digital Marketing.

Key Responsibilities

Define and execute a digital roadmap across acquisition channels aligned to revenue and capacity goals

Own digital media budgets, optimizing channel mix and geo allocation to achieve CAC / ROAS targets

Lead internal specialists and manage PPC / SEO / Web agencies, setting SLAs and running performance reviews

Qualifications

7+ years in digital / performance marketing with a focus on marketing operations

Proven ownership of SEO, SEM, PPC, social media, and content marketing with significant media responsibility

Experience with CRM integrations, lead plumbing, and web analytics tools

Strong agency / vendor management and analytical skills

Bachelor's in Marketing / Business or equivalent experience