Director, Field Marketing Cardiology Referrers

Director of Field Marketing

The Director of Field Marketing will lead the U.S. field marketing strategy and execution across cardiology for the pharmaceutical diagnostics (PDx) segment. This leader will drive regional demand generation, deliver on-label product related education, coordinate go-to-market execution with sales, and tailor national marketing strategies to local market dynamics. Reporting to the Head of Marketing, this role will manage a team of Regional Field Marketing Managers and engage with Sales, Market Access and Commercial Operations, and Compliance.

Key Responsibilities :

• Manage and mentor a team of Regional Field Marketing Managers to deliver consistent, high-quality regional marketing execution and performance outcomes.
• Plan and lead execution of regional / local demand generation initiatives including awareness campaigns, educational programing that address clinical understanding and key clinical barriers or enablers in collaboration with the regional advocacy team.
• Partner with sales leadership to develop compliant territory specific go to market plans and customer activation activities ensuring aligned goals, appropriate messaging and resource allocation.
• Design and track KPIs for regional marketing execution including lead generation, campaign response, referring physician attendance, and site conversion metrics.
• Collaborate with Marketing Franchise team and Marketing Centers of Excellence (Content, Digital, Events, MarCom) to develop and deploy tailored marketing messaging and field kits (kits (i.e. marketing materials for referrers to use) and programming based on regional / local customer and market insights.
• Integrate clinical "voice of field" into brand and GTM strategy through compliant and structured field insights reporting and active participation in brand and strategic planning, QBRs and launch team meetings
• Work with Regulatory, Legal and Compliance stakeholders to ensure appropriate design and execution of all field marketing activities including content, programs, local trade shows, clinical education meetings, peer-to-peer meetings and speaker engagements.
• Coordinate presence at key regional and local events in collaboration with events and franchise teams ensuring national / regional marketing strategies are being supported locally.
• Cross-Functional Collaboration : Refer customer questions and requests as appropriate to medical affairs, market access, and product development teams in line with company policies to maintain appropriate separation of duties.
• Will own national level metrics for local activities, educational activities and demand generation goals.

Key Capabilities :

Qualifications :

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.