Manager Marketing Analytics

Manager Marketing Analytics

At Gexa Energy, a NextEra Energy Resources company, we provide reliable low-cost energy solutions. Focused on customer satisfaction, we offer innovative electricity plans tailored to the diverse needs of Texas homes and businesses. If you're passionate about making a difference in the energy industry and delivering exceptional customer experiences, join our team today.

As part of our team, the Senior Manager (Web Reporting, Analytics and Insights), is responsible for executing quantitative analytics projects and developing data-informed recommendations needed to drive business decisions.

Responsibilities :

• Develop and manage the web analytics reporting function from lead generation to sale.
• Lead the measurement of KPIs, conversion tracking, and attribution models to accurately assess marketing channel & campaign performance.
• Develop and maintain executive-ready dashboards and scorecards, including weekly web sales funnel performance and marketing channel attribution performance.
• Translate complex data into simple, compelling insights for executives to leverage as actionable opportunities.
• Support business strategy evolution by providing custom reporting to support 'what-if' analysis.
• Provide consistent insights to marketing leadership on what's working, what's not and why.
• Conduct deep-dive analyses to identify trends, opportunities for optimization, and areas of underperformance.
• Drive closed loop reporting to ensure full visibility from lead to opportunity to revenue.
• Provide end to end support of clickstream data life cycle (requirements gathering / tagging / UAT / QA / data integration / validation).
• Implement / improve website tagging process; assists with all QA tagging efforts throughout the site.
• Serve as an internal consultant on clickstream / web analytics capabilities and site tagging requirements.
• Serve as technical lead on media tagging and tracking. This includes establishing, managing, and consulting on UTM parameter structure and implementation for accurate channel attribution reporting.
• Support on-site A / B testing and experimentation efforts to improve step-funnel conversion and inform more compelling ad creative.
• Manage stakeholder relationships to ensure the right data is provided to the right people for it to be actionable.

The ideal candidate will have :

NextEra Energy offers a wide range of benefits to support our employees and their eligible family members. To learn more, visit our benefits page.