Specialist, Mktg Ops & Sales Enablement

Marketing Operations And Sales Enablement

Horizon Blue Cross Blue Shield of New Jersey empowers our members to achieve their best health. For over 90 years, we have been New Jersey's health solutions leader driving innovations that improve health care quality, affordability, and member experience. Our members are our neighbors, our friends, and our families. It is this understanding that drives us to better serve and care for the 3.5 million people who place their trust in us. We pride ourselves on our best-in-class employees and strive to maintain an innovative and inclusive environment that allows them to thrive. When our employees bring their best and succeed, the Company succeeds.

Responsible for building and optimizing the marketing and sales technology infrastructure (HubSpot, Salesforce, etc.), aligning go-to-market efforts with enterprise goals and operationalizing success across functions. Driver behind NovaWell's demand generation, lead management, marketing tech stack and commercial analytics. Serves as a key contributor on the marketing team, while partnering closely with sales and client success teams. Will establish scalable processes, enhance operational efficiency and ensure measurable business outcomes.

Marketing Operations

• Optimize the marketing technology stack (HubSpot, Salesforce) to support end-to-end lead generation and conversion.
• Establish KPIs, attribution models and analytics frameworks to measure and report on performance across channels.
• Partner with sales and customer success teams to align on targeting and segmentation.
• Own data integrity and process rigor across systems (e.g., Salesforce, HubSpot, Google Analytics, Looker, etc.) to enable clean reporting and scalable campaigns.
• Design, build and manage lead capture forms integrated into our website to ensure quality lead generation.
• Set up automated email triggers to drive timely, relevant engagement across the customer journey.
• Use Google Analytics and Looker to monitor performance, track conversions and provide insights that inform decision-making.
• Manage UTM parameters to ensure accurate tracking of campaign and content effectiveness.
• Develop and manage lead segmentation strategies within HubSpot to power targeted, trigger-based and nurture campaigns.

Sales Operations & Enablement

Horizon BCBSNJ employees must live in New Jersey, New York, Pennsylvania, Connecticut or Delaware

Salary Range : $108,000 - $147,420

This compensation range is specific to the job level and takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to : education, experience, licensure, certifications, geographic location, and internal equity. This range has been created in good faith based on information known to Horizon at the time of posting. Compensation decisions are dependent on the circumstances of each case. Horizon also provides a comprehensive compensation and benefits package which includes :

Disclaimer : This job summary has been designed to indicate the general nature and level of work performed by colleagues within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of colleagues assigned to this job.

Horizon will consider reasonable accommodation requests as part of the recruiting and hiring process.

Horizon Blue Cross Blue Shield of New Jersey is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or status as an individual with a disability and any other protected class as required by federal, state or local law.