Associate Director - Consumer Social Media Strategy

Associate Director - Consumer Social Media Strategy

The Associate Director, Consumer Social Media Strategy is a high-impact, hands-on leadership role responsible for the development, execution and optimization of all consumer-facing content and corporate social media initiatives that support business and commercial priorities. This role translates the corporate digital vision set by the Senior Director into best-in-class digital experiences, driving audience engagement, building brand trust, and directly supporting commercial priorities. This leader brings deep expertise in consumer social media strategy, planning and execution.

This Associate Director Consumer Social Media Strategy is accountable for creating and leading the corporate social content strategy across all owned corporate social channels. This role will also support the development and execution of the corporate influencer program by contributing to driving strategy, governance, and collaboration with brand teams to create engaging consumer-focused social content. This person is a creative storyteller and strategic thinker who is a social media expert and passionate about content and the role it plays in enhancing the reputation of the Company. This role will collaborate with a wide variety of key stakeholders across the organization to develop content aligned with our purpose and that engages our key stakeholders. This person will work with the USO Communications Team to execute on goals in support of the Company's strategic commercial priorities and corporate brand, while maintaining the highest editorial standards with a focus on expansion and growth.

Essential Functions :

• Support the development of the overarching corporate social media strategy (organic and paid) across all corporate platforms (e.g., LinkedIn, X, Facebook, Instagram, YouTube) to align with corporate reputation goals and commercial business priorities, with a consumer focus
• Own the tactical execution of the corporate social media strategy and roadmap, managing corporate channels to create engaging content journeys that support commercial priorities, data announcements and product launches
• Acts as primary content curator and creator, overseeing the work of other content creators and managing various content types including long-form editorial pieces, campaigns and social media content
• Oversee the integrated social media editorial calendar, ensuring consistency of corporate messaging and acting as a steward of the company brand
• Implement advanced digital trends and technologies, staying current on the latest platform capabilities, algorithm changes and emerging social media technologies to maintain a competitive edge
• Support the development of the USO corporate influencer program, focusing on identifying, training, and managing internal subject matter experts to build digital authority and trust
• Serve as the expert on social media channel performance, risk management, competitive analysis, and emerging best practices to inform tactical decisions
• Oversee US-directed social media governance and guidelines, managing the day-to-day implementation of compliance training and real-time monitoring to ensure all activity adheres to regulatory requirements
• Collaborate closely with Media Relations, Enterprise, Executive & Corporate Comms and Commercial Comms teams to leverage content opportunities consistent with the corporate strategy and narrative
• Manage creative agencies and respective budgets for content projects from conceptualization through final execution

Physical Requirements :

15% overnight travel required.

Qualifications :

The base compensation range for this position is $175,000 to $235,000. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long-term incentive compensation and or company vehicles depending on the position's level or other company factors. Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto / home insurance. The Company also offers time off pursuant to its sick time policy, flex-able vacation policy, and parental leave policy.

Novo Nordisk is currently in the process of adjusting job titles globally. Please note that the job title listed in this advertisement may be subject to change. More detailed information will be provided during the recruitment process.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. We're not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations. If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.