Associate Director, Consumer Patient Marketing

Oncology Patient Marketing Leader

Working with Us Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services, and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

We are seeking an experienced marketer to lead development of the strategy and tactics for oncology patient marketing for the GI / GU portfolio. This includes leading the patient-focused work in key strategic areas such as market research / patient insight development, messaging, promotional asset development, and media management.

Primary Responsibilities

• Individual will play an active role in evolving the vision and strategy for the patient channel across the GI / GU portfolio.
• Individual will assist with many aspects of consumer-related activities including message development / refinement, campaign evolution, strategic / tactical evolution of unbranded work, marketing plan development, and business / channel analytics.
• Individual will serve as patient lead across a wide array of matrix partners / teams that would include tumor-specific leaders, medical, marketing research, sales, decision analytics, omni-channel strategy, and other functions.
• Individual will work closely with the rest of the Oncology Patient Marketing Team, Advocacy, and Corporate Communications to develop appropriate programs / projects that support the strategy.
• Individual will be responsible for managing multiple agency teams and in managing a successful relationship / partnership.
• Finally, it will be critical for this candidate to build a strong relationship and work collaboratively with medical, legal, and promotional compliance team to develop and execute high-impact marketing materials.

Qualifications :

Uniquely Interesting Work, Life-changing Careers With a single vision as inspiring as "Transforming patients' lives through science", every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion, and integrity bring out the highest potential of each of our colleagues.

On-site Protocol BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based, and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role : Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients, or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations / adjustments, and ongoing support in their roles. Applicants can request a reasonable workplace accommodation / adjustment prior to accepting a job offer. If you require reasonable accommodations / adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com / eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

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