Senior Product Marketing Manager

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Dive in and do the best work of your career at DigitalOcean. Journey alongside a strong community of top talent who are relentless in their drive to build the simplest scalable cloud. If you have a growth mindset, naturally like to think big and bold, and are energized by the fast-paced environment of a true industry disruptor, you'll find your place here. We value winning together—while learning, having fun, and making a profound difference for the dreamers and builders in the world.

We want people who are passionate about marketing products that millions of developers will love.

We are looking for a motivated, creative, and results-oriented self-starter to join our Developer Marketing team. This is a strategic team within DigitalOcean that owns the messaging and positioning for the entire company, drives the Go-To-Market strategy for all products and also works on accelerating product usage and revenue.

As a Senior Product Marketing Manager, you will have the opportunity to define how we communicate the value of the DigitalOcean platform and its various products to growing businesses who rely on cloud computing services. You will have a deep understanding of DigitalOcean's target customer base and will own the positioning and messaging for the DigitalOcean platform. This role will develop compelling content to help customers understand the value, and drive marketing programs to spread the message globally. You will have a lot of visibility and opportunities for close collaboration with numerous cross-functional teams like product management, sales, revenue marketing, brand, developer relations, and marketing programs.

What You'll Be Doing

• Successfully take to market key products and programs aligned to the key products such as Migrations, billing, identity management, and custom roles. Prioritize multiple projects as needed.
• Work with product teams to support service launches by distilling key functionality and benefits into crisp product marketing messages targeting technical personas.
• Develop product messaging, positioning, and detailed launch execution plans for a successful GTM.
• Work closely with Growth and Product teams to define programs that drive meaningful product adoption.
• Help the sales and solution architect team understand the value proposition and how to sell these products.
• Create enablement assets to serve sales, demand generation, and the partner channel.
• Have a solid understanding of cloud infrastructure pricing and packaging methodology and apply it in practice to optimize product pricing tiers.
• Implement creative tactics for enhanced product launch traction.
• Determine the types of business customers and use cases best served by DigitalOcean products.
• Continuously test and refine the messaging via web updates, new landing pages, and targeted email campaigns.
• Craft an overall cloud platform narrative that includes developers and the best-fit business customers and how DigitalOcean uniquely helps them.
• Create compelling content for various mediums such as product pages, blogs, emails, social media, and press releases.
• Be the go-to person for all product and platform narrative events, keynotes, customer / partner engagements, etc.

What We'll Expect From You

Compensation Range

Why You'll Like Working for DigitalOcean

DigitalOcean is an equal-opportunity employer. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

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