Social Media Specialist
At Artisan Creative, we're all about cultivating exceptional talent to power our client's digital, creative, and marketing endeavors.
Currently, we are looking to welcome a passionate Social Media Specialist whose strength is in social media strategy and content creation.
If you're ready to join our vibrant talent community, let's create something unique together! This full-time opportunity will be onsite at our client's Knoxville, TN office.
We seek Tennessee residents or candidates open to relocating for this opportunity only.
About our Client :
- A leading company in the personal transportation industry, recognized for its innovative technologies and top-tier products.
- Celebrated for creating unique and inspiring customer experiences around the world.
- Dedicated to excellence and continuous improvement in a high-end luxury market.
Your Expertise :
- Proficient in managing social media platforms (specifically LinkedIn, Facebook, Youtube, and Instagram) and engaging with client's audiences.
- You are a self-starter with excellent communication skills, capable of working collaboratively and effectively with cross-functional teams, and you possess strong time management abilities.
- Experienced in content curation and storytelling, aligning with luxury brand aesthetics and guidelines.
Your Responsibilities :
- Plan and oversee the social content calendar, ensuring regular and timely posts across all social media platforms. Communicate the weekly posting schedule with the team.
- Monitor and interact with followers on social media, promptly responding to comments and messages to build community engagement.
- Generate, capture, and edit high-quality content that reflects the brand's luxury image. This includes creating engaging photos, videos, and graphics.
- Partner with the media team to develop and release content that aligns with marketing strategies and brand goals.
- Provide strategic insights and recommendations based on the latest social media trends and platform updates to maximize engagement.
- Create and disseminate blog posts that support broader content strategies, ensuring they are shared effectively across social media channels.
- Coordinate with marketing team members to execute cross-channel campaigns, enhancing overall outreach and effectiveness.
- Collaborate with the global sales team, partner networks, and stakeholders to source and create compelling content that showcases the brand's unique experiences.
- Guide the global sales team and stakeholders on developing and implementing effective social media strategies and best practices.
- Track and analyze competitor and luxury brand social media activities to identify new opportunities and stay ahead of trends.
- Engage with influencers and brand ambassadors in relevant markets to increase brand visibility and engagement.
- Support crisis communication efforts, ensuring swift and appropriate responses to any social media incidents.
- Travel as needed to provide live social media and PR support at events, capturing and sharing real-time content.
- Prepare and present monthly reports detailing key metrics and emerging social media trends to leadership.
- Assist with other tasks as needed to bolster the overall marketing and communications strategy.
Requirements :
- Bachelor's degree in Marketing, Communications, or a related field.
- Must have 2+ years of experience managing social media platforms, preferably with luxury brands.
- Proficient in using Facebook, LinkedIn, Instagram, YouTube, and GIPHY.
- Strong verbal and written communication abilities.
- Skilled in photography, videography, and content editing.
- Exceptional creativity and storytelling capabilities.
- Excellent time-management and multi-tasking skills.
- Familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign) is preferred.
- Interest or background in aviation is an advantage.
- Experienced with social media management tools like HootSuite, Sprout, Zoho, or Emplify.
Our Purpose :
At Artisan Creative, our purpose is simple yet profound : we build relationships based on trust. For 28 incredible years, we've been weaving this ethos into every step of our recruitment efforts, with results that speak for themselves.
We invite you to join us on a journey where agility, accountability, communication, trust, and enthusiasm are at the heart of everything we do.
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