Creator Content Strategist

Job Title :

Creator Content Strategist (TikTok Shop & Social Commerce)

About US

OXYENERGY, a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.

Key Responsibilities

1. Content Strategy & Script Development

Develop compelling

content strategies and creative briefs

that align with brand campaigns, product positioning, and target audiences.

Write, edit, and refine

video scripts, storyboards, and shot lists

tailored to diverse creator personalities and formats (TikTok, Reels, Shorts).

Apply

platform-specific storytelling frameworks

(hook-build-reveal-CTA) and viral content structures to maximize engagement and watch time.

2. Creator Collaboration & Guidance

Serve as the

creative partner and point of contact

for mid- to top-funnel creators, guiding them from concept to execution.

Pitch

fresh, trend-based ideas

that excite creators and align with campaign goals.

Ensure all content reflects brand voice and adheres to TikTok Shop compliance guidelines.

3. Trend Spotting & Content Innovation

Track

emerging trends, memes, sounds, and creator formats , identifying opportunities for timely participation.

Build and update

content playbooks

and repeatable frameworks (e.g., “creator-ready viral hooks,” “product-demo angles”) based on performance insights.

Experiment with new storytelling formats and creator collaboration models to keep the brand ahead of the curve.

4. Performance Tracking & Optimization

Monitor

content performance metrics

(views, engagement rate, watch-through, CTR, GMV contribution).

Provide

data-driven insights and actionable feedback

to creators for continuous improvement.

Summarize campaign learnings and share best practices to inform future content strategies.

Qualifications

Must-Have

2+ years

of hands‑on experience in social or influencer marketing, ideally for

DTC, eCommerce, or TikTok Shop

brands.

Strong understanding of

TikTok, Instagram, and YouTube short‑form ecosystems , including U.S. content trends and algorithm mechanics.

Proven track record of

growing social engagement and linking content performance to sales or conversion metrics.

Excellent

copywriting and visual storytelling skills , with an intuitive sense of what hooks audiences fast.

Familiar with

content management and analytics tools

such as TikTok Creator Center, Meta Business Suite, Sprout Social, or similar.

Nice-to-Have

Experience in

creator collaboration or community building , especially within social commerce or affiliate programs.

Passion for

health, wellness, or supplement products , with the ability to translate functional benefits into lifestyle narratives.

Experience managing

product seeding and sample logistics

for creator campaigns.

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