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Communications and Marketing Manager

Communications and Marketing Manager

MediabistroHigh Point, NC, United States
30+ days ago
Job type
  • Full-time
Job description

Who We Are :

At the City of High Point, we celebrate the creator in everyone. Building on our rich cultural history steeped in industrialism and innovation, our employees seek not only to transform themselves, but the world around us. We are collaborators, we are makers, we are visionaries.

We invite you to explore the many opportunities to serve our community, by sharing your talents, skills, and expertise. You'll join a diverse team of over 1300 individuals dedicated not just to making a career, but a difference; because what we create in High Point, changes the world!

Our Core Values :

  • Integrity : Saying what we mean and consistently doing what we say with no desire other than the good of the citizens we serve. It means standing up for beliefs.
  • Responsibility : A continual process that emphasizes a high level of personal accountability by each member of the organization .
  • Partnership : Adding competitive value and quality to the services provided to our residents, businesses, and visitors through responsible fiscal stewardship, increased innovation, greater use of technology, and expanded civic, neighborhood and regional partnerships.

What We Offer :

The City of High Point offers a competitive salary commensurate with education and experience. We also offer generous benefits for full-time employees which include but are not limited to :

  • A guaranteed monthly pension upon retirement, vested after 5 years of service
  • Competitive medical, dental, and vision plans effective day one
  • 401K and 457B Retirement Plans
  • PTO earned within first year
  • 12 Paid Holidays per year
  • Tuition Reimbursement Plan

    • Your Purpose :

    As a Communications and Marketing Manager, you play an integral leadership role in elevating the citys brand, increasing visibility, and fostering engagement with residents, employees, and key stakeholders. You will help guide the citys communications strategysupporting media relations, social media, public relations, and event promotion. You will coordinate the development of campaigns that reflect the citys values and priorities, manage a team of communications professionals, and collaborate closely with City Council and municipal leadership to ensure alignment with broader organizational goals. What Youll Do :

    Strategic Leadership

  • Support the development and implementation of a comprehensive communication strategy aligned with the citys mission and goals.
  • Help lead city branding efforts to ensure consistent messaging and visual identity across platforms.
  • Contribute to marketing initiatives that promote the citys public image and encourage community engagement.

    • Media Relations

  • Maintain strong working relationships with local, regional, and national media outlets.
  • Serve as a point of contact for press inquiries, media statements, and coverage coordination.
  • Assist in managing crisis communications to ensure timely, accurate, and trusted information reaches the public.

    • City Council Support

  • Provide communications assistance to City Council members, including developing talking points, speeches, and presentations.
  • Coordinate public events, forums, and meetings that facilitate transparent engagement between City Council and the community.

    • Internal Communications & Employee Engagement

  • Support internal communication strategies that keep employees informed, motivated, and connected to the citys mission.
  • Help develop employment branding initiatives aimed at attracting and retaining top municipal talent.

    • Event Planning & Promotion

  • Contribute to the planning and promotion of major city events, including festivals, town halls, and outreach campaigns.
  • Assist in the creation of promotional content and marketing strategies to boost public participation.

    • Digital Communications & Video Production

  • Oversee the citys digital communications presence, including website content, social media platforms, email newsletters, and video assets.
  • Manage the production of high-quality video content that showcases city projects, services, and events.

    • Team Leadership

  • Supervise and mentor a team of communications professionals in a collaborative, growth-oriented environment.
  • Coordinate team workflows, provide performance feedback, and ensure timely execution of communication projects.

    • Budget & Resource Management

  • Support the management of the department budget and help allocate resources effectively across projects.
  • Assist with procurement and coordination of external vendors and contractors as needed.

    • Community Relations

  • Act as a liaison between the city and the community to build trust, transparency, and mutual understanding.
  • Help plan and deliver engagement campaigns focused on city services, programs, and key public initiatives. What You'll Bring :

    • Minimum Required Qualifications :

  • Bachelors degree in Communications, Marketing, Public Relations, Journalism, or a related field.
  • Minimum of 7 years of experience in communications, marketing, or public relations, including at least 3 years in a leadership role.
  • Demonstrated experience in branding, media relations, marketing, and event planning.
  • Excellent writing, editing, and verbal communication skills for a range of audiences.
  • Strong leadership and team coordination skills.
  • Ability to think strategically, manage complex projects, and solve problems effectively.
  • Proficiency in digital communication tools, including social media, CMS platforms, and marketing software.
  • Experience in video production, graphic design, or multimedia communication.
  • Ability to manage multiple deadlines with professionalism and attention to detail.
  • Familiarity with crisis communications practices.
  • Creative, motivated, and passionate about public service communications.
  • Ability to handle confidential information with discretion.
  • Strong interpersonal skills and a collaborative, adaptable working style.

    • Preferred Qualifications :

  • Experience working in a municipal government or similar public-sector organization is highly preferred.
  • Demonstrated experience in graphic design, including the ability to create high-quality visual content across digital and print platforms.

    • Our Commitments :

    The City of High Point is dedicated to fostering a work environment that values individuals from all backgrounds and seeks to attract and retain the most qualified partners in service to the citizens of High Point. As an at-will employer, the City allows employees to terminate their employment, or be terminated, at any time, with or without cause, as long as it is not prohibited by law. The City of High Point is committed to classifying and compensating its employees fairly for the work they do, weighing both the internal capabilities and the external market. While the job description is not intended to and does not create a contract of employment, we are excited to use this living document as a guide for managing performance and positions to ensure job descriptions are reflective of the current work required by the incumbent or expected by any candidate to whom an offer of employment is extended. The City of High Point is committed to providing a safe, comfortable working environment for all employees. To that end, we are proud to comply with all Occupational Safety and Health Administration (OSHA) requirements, as well as make reasonable accommodations to candidates and employees as we are able in accordance with the Americans with Disabilities Act (ADA). Candidates selected for employment must undergo (a.) a drug screening, in accordance with the Citys drug and alcohol policy and (b.) a background screening to determine whether there is any current, pending, or previous charge, conviction or other infraction deemed incompatible with service in the capacity for which the candidate is being hired.Certain positions are considered so critical to the health and safety of others that a candidate cannot be placed in any of those positions without passing a pre-placement physical exam.Successful results from these conditions will result in an offer of employment. Application Deadline : Due to high candidate volume, this position may be removed earlier than the stated closing date. If interested, we encourage you to apply as soon as possible.

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    Manager Communication • High Point, NC, United States