SEO Strategy Lead

SEO Strategy Lead

Meta's mission is to empower people to build community and bring the world closer together. As part of this mission, the SEO Strategy Lead will enhance our web marketing footprint globally. As SEO Strategy Lead, you will be responsible for increasing search visibility, traffic, and conversions across Meta's B2B and B2C web properties. You will lead and manage a team of SEO specialists, collaborating with various cross-functional teams and leaders to integrate SEO practices across all Meta products and apps.

SEO Strategy Lead Responsibilities

Develop and execute SEO (Search Engine Optimization) strategies to boost search visibility and drive traffic

Lead, mentor, and manage a team of SEO specialists, fostering a collaborative and open environment

Conduct keyword research and prioritize opportunities for growth

Manage domain migrations and cross sites interlinking strategies for Meta

Collaborate with product and web teams to apply SEO best practices

Partner with Data Science and Marketing Analytics to refine measurement frameworks

Stay informed on industry trends, search engine updates, and AI (Artificial Intelligence) impacts

Conduct competitors analyses and market research to identify trends

Minimum Qualifications

10+ years of experience in SEO for high-traffic, competitive web properties

3+ years of experience with team leadership and people management

Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results

Experience using data to inform strategy and communication, and to develop meaningful go-to-market approaches that drive business outcomes

Expertise in on-page, off-page, technical, and content SEO

Experience with website migration and multilingual sites

Proficiency in SEO tools and web analytics

Bachelor's Degree

Preferred Qualifications

Demonstrated experience creating data-driven narratives

Experience with HTML, CSS, and Single-Page Applications

Leadership experience with a focus on mentorship

Basic SQL knowledge