Vice President, Sales (Advertising)

Vice President Of Sales

The Vice President of Sales will lead a team of Sales Leaders focused on driving revenue growth and exceeding annual advertising sales targets across a diverse portfolio of products and services, including journal print and digital advertising, recruitment marketing, hospital reputation programs, reprints, and custom solutions. The senior leader is responsible for cultivating long-term, high-value relationships with healthcare society partners, pharmaceutical and medical device companies, and agencies, delivering strategic value and trusted collaboration. Reporting to the SVP & GM of the Health Research Segment, the VP of Commercial Sales plays a critical role in positioning HLRP as a leader in healthcare media and in achieving the overall business goals.

Key responsibilities include :

• Revenue Leadership : Own and execute the sales strategy to meet and exceed advertising revenue goals. Drive overall strategy for print, digital, and custom solutions growing new business while safeguarding and expanding existing accounts to ensure year-over-year growth and high client retention. Engage regularly with top clients (pharma, biotech, medical device) and their agencies to expand partnerships and inform product innovation, focusing on the largest opportunities to maximize revenue. Represent the organization at key industry events (trade shows, conferences) to promote our offerings and develop new leads.
• Team Development : Lead and coach a team of sales leaders, fostering a high-performance, accountable culture and supporting professional growth. Set clear goals and KPIs, conduct regular strategy sessions, and review territory / account performance. Provide mentorship and guidance on sales strategy, customer engagement, and value-based (consultative) selling techniques. Attract and retain top sales talent by promoting a culture of success and continuous development.
• Digital Transformation : Drive the evolution from a print-centric model to a digitally focused advertising business, including expanding programmatic advertising offerings, data-driven targeting solutions, and innovative digital content products. Position the organization at the forefront of healthcare media by continuously adapting the ad product mix to market trends from programmatic banner advertising to sponsored content, webinars, and other emerging digital formats. Champion new digital products and ensure the sales team and clients understand their value in achieving healthcare marketers' goals. Operational Excellence : Enhance the infrastructure supporting advertising operations, sales business systems, ad delivery platforms, programmatic tools, audience data capabilities, and analytics dashboards to improve efficiency and insight. Ensure consistent use of Salesforce for pipeline management and deliver accurate forecasts to senior leadership. Oversee timely, strategic responses to RFPs and renewal proposals to win key opportunities. Work closely with Ad Ops and product teams to optimize ad inventory performance, ensuring smooth campaign execution and delivery of promised results.
• Cross-Functional Collaboration : Thrive in a matrixed environment by partnering across departments to ensure seamless execution of growth strategies. Coordinate with product and publishing teams to align advertising offerings with audience engagement strategies. Leverage analytics and market research teams to develop metrics that demonstrate campaign impact. Collaborate on developing data-driven insights that inform both our internal strategy and our clients' marketing decisions.
• Metrics & Accountability : Instill a data-driven sales approach, using analytics to track performance and inform strategy. Monitor key sales metrics (pipeline health, conversion rates, client spend growth, etc.) and advertising performance indicators (impressions, click-thru rates, conversions) to continuously improve outcomes. Ensure the team is adept at translating campaign results into actionable insights and ROI stories for clients. Foster a mindset of continuous improvement, where data is used to celebrate successes and quickly course-correct when needed.

Responsibilities :

Sales Management & Talent Development :

Transformational & Operational Excellence :

Education & Experience :

Travel : 30%+ occasional travel to client site visits; or for WK business meetings; or to attend conferences and events.

Compensation : Target salary range CA, CT, CO, DC, HI, IL, MA, MD, MN, NY, RI, WA : $189,950 - $268,900