Director of Business Development (Home Care)

Benefits :

401(k)

Bonus based on performance

Competitive salary

Paid time off

Now Hiring : Director of Business Development – Home Care Industry (Montgomery County, MD)

This is NOT an entry level position.

Ideal for someone who has a proven track record in "outside sales" within Montgomery County, MD and surrounding areas.

Full-Time | Leadership Role | Sales-Driven with a Heart for Service

Are you a powerhouse relationship-builder with a strong sales track record and deep community roots in Montgomery County, MD or the surrounding area? Do you have what it takes to drive strategic growth, lead outreach initiatives, and deliver measurable results within the first 90 days ?

We’re looking for a Director of Business Development to be the face of our brand in the community—someone who knows how to lead with empathy, execute with urgency, and bring in the right referrals that turn into long-term, happy clients.

What You’ll Own :

• Strategic Referral Growth : Build, nurture, and grow high-value referral relationships with healthcare professionals, senior living communities, social workers, and discharge planners.
• Local Market Expansion : Execute targeted community campaigns, represent us at events, and identify untapped partnerships to increase our brand presence.
• Sales Execution & Accountability : Drive a full pipeline of qualified leads, track performance through CRM, and deliver clear ROI from outreach efforts.
• Campaigns & Events : Own the calendar. Plan and lead educational luncheons, networking events, and visibility campaigns that generate buzz—and referrals.
• Cross-Functional Collaboration : Work hand-in-hand with the care coordination and intake teams to ensure referral-to-client conversion is seamless and impactful.
• Community Leadership : Be the go-to presence in the field—at hospitals, senior centers, healthcare expos, and anywhere families turn for support.

What Success Looks Like :

• You’ve generated meaningful, qualified referrals within your first 90 days.
• Referral partners actively reach out to you—not the other way around.
• You're recognized as a go-to expert and trusted partner in the local senior care ecosystem.
• The CRM reflects your activity—and the numbers prove your impact.
• Community events you lead consistently result in increased inquiries and intakes .
• The team is aligned, intake is seamless, and client satisfaction is high.

You’re the Right Fit If You :

• Have 5+ years of experience in sales, business development, or outreach , ideally within home care, private duty, senior services, or healthcare.
• Are already connected—or can quickly build rapport—with the right people in Montgomery County, MD and nearby markets.
• Are goal-oriented and thrive in a metrics-driven role with clear targets and accountability.
• Have deep empathy for the aging population , paired with a sharp understanding of how to position services that meet their families' needs.
• Communicate clearly, lead confidently, and think strategically.
• Are energized by being in the field—not behind a desk.

Preferred :

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Familiarity with CRM platforms, reporting tools, and basic marketing automation.
• Prior leadership in a business development or outreach role.

This is more than a sales job. It’s a mission-driven leadership role.

If you’re ready to drive meaningful growth, shape the future of our outreach, and serve families with integrity— apply today .

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