Content Merchandising LeadEBSCO Industries • Birmingham, AL, US

Content Merchandising Lead

EBSCO Industries • Birmingham, AL, US

4 days ago

Job type

Full-time

Job description

Content Merchandising Lead

The Content Merchandising Lead will be responsible for shaping and optimizing the digital shopping experience on Moultrie.com. This role plays a critical part in driving conversion, engagement, and revenue growth by ensuring product presentation, site content, and merchandising strategies are best-in-class and data-driven. You'll oversee how products and content are positioned across the site, ensuring customers can easily discover, learn about, and purchase Moultrie's innovative products and services.

The ideal candidate is a detail-oriented digital merchandiser with proven success managing e-commerce platforms, a passion for delivering exceptional consumer experiences, and a strong ability to balance data insights with creative storytelling.

Site Merchandising & Product Optimization

Own the end-to-end digital merchandising strategy and execution for Moultrie.com.
Define and implement product categorization, navigation, filtering, and search strategies that improve discoverability and user experience.
Ensure all product detail pages (PDPs) include accurate, compelling, and SEO-optimized content (titles, descriptions, imagery, specs, videos, and tags).
Lead seasonal assortment transitions, new product launches, and promotional campaigns to ensure seamless execution and alignment with business goals.
Continuously A / B test layouts, placements, and product recommendations to improve conversion and average order value (AOV).

Content Strategy & Development

Create and manage a sitewide content calendar for category pages, PDPs, landing pages, and blog content.

Partner with creative teams, copywriters, and designers to develop educational, inspirational, and conversion-focused content tailored to Moultrie's outdoor enthusiast audience.

Drive SEO strategy within merchandising and content to maximize organic visibility and traffic.

Maintain brand consistency across all touchpoints, ensuring content reflects Moultrie's tone, style, and product positioning.

Performance & Analytics

Monitor and report on key site metrics such as conversion rate, click-through rate, bounce rate, average revenue per visit, and merchandising ROI.

Leverage tools (Google Analytics, Adobe Analytics, heatmaps, session replay tools, etc.) to identify user behavior trends and inform merchandising decisions.

Translate insights into actionable recommendations that improve site performance and customer journey flow.

Develop dashboards and reporting frameworks to track the ongoing success of merchandising initiatives.

Cross-Functional Collaboration

Partner with Go-To-Market, Sales, Performance Marketing, UX / UI, and Development teams to align merchandising and content strategies with broader business priorities.

Collaborate with Inventory Planning, Supply Chain, and Operations to ensure site availability and accurate product representation.

Act as the subject matter expert on site merchandising best practices, providing guidance and influence across teams.

Support leadership in defining and refining digital commerce strategies that enhance customer lifetime value.

Job Requirements

Bachelor's degree in Marketing, E-commerce, Communications, Computer Science, or a related field.

5+ years of direct experience in digital merchandising or site management for consumer product brands, preferably in hardgoods or consumer electronics.

Hands-on experience with e-commerce platforms (Magento / Adobe Commerce preferred; Shopify, BigCommerce, Salesforce Commerce Cloud also valuable).

Strong understanding of digital merchandising principles, customer journeys, and conversion optimization techniques.

Proficiency in using analytics and testing tools (Google Analytics, Adobe Analytics, Hotjar, Optimizely, etc.).

Proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

Excellent project management, organizational, and prioritization skills.

Outstanding communication skills with a collaborative mindset; able to influence across functions and levels.

Passion for the outdoor industry and familiarity with hunting, wildlife, or outdoor sporting goods is a plus.

Essential Job Function

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

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Merchandising Lead • Birmingham, AL, US

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